JKR Competition brief - Brand and Package Buffalo Milk
I decided to use Buffalo Milk as a beauty product rather than a food product. The brand is a premium product for women who enjoy using natural and elegant products.
A range of bath products would be sold for customers, these include Moisturising Lotions, Milk Bath Cream, Milk Bathing Exfoliator, Milk Butter Bar and Milk Body Butter.
The products are also produced in three types of natural essences to appeal to different women these would be
Chamomile Rose, Lavender Pearl and Jasmine Shea.
The lightweight and transparent packaging with the dark wooden mahogany bottle lids are used to create a natural product signifying the purity of the bath products. The lotus brand mark is engraved on top of the lids to create a premium appeal.
Products are also translated into Hindi to reinforce its authentic nature.