We want you to re-engage 18-35 year old females with the Feel Good brand, and are very open minded as to how you go about doing it. We want to remind and reassure the target audience that Feel Good is relevant for them, that it’s simple and honest and that it delivers against their needs of wanting healthier cleaner drinks.
For my concept I aimed to create a press add campaign that coincided with international womens day. This campaign would feature 6 inspirational women from the UK for the 6 main flavours of Feel Good Drinks. The posters would align the audience to the achievements of the 6 women and hopefully inspire them to Feel Good about themself and not give up on their ambitions. Feeling Good about yourself is the first step to being motivated and wanting to do something good.
The design of the posters help create and align the audience to the themes and branding of Feel Good Drinks Co. and helps to express their fun, creative and exciting ideology. This is achieved through the use of bright colours, playful copy, type style and size, put all together in a college theme.