My chosen brief from the vast array available on the YCN awards page was from The Orchard Pig Cider.
Their creative challenge was to “tell, inspire and engage consumers with the brand and what it stands for- Bold, Mischievous, Inclusive and Rooted in Somerset”.
They stated that they want to become ‘The Notorious P.I.G’. This use of ‘tongue-in-cheek’ stuck with me throughout my entire creative process and inspired my final piece through and through. To me, Orchard Pig came across as a ‘Shoreditch Bitch’ type of brand. They’re edgy, poke fun at the world and dare to be different. They aren’t a mainstream cider- they’re the black sheep (or pig, you know what I mean).
Therefore I decided to rebrand and redesign their bottle stickers/packaging with a mascot.