A promotion of the new retail space: Mailing folder with paper samples.
More and more of the clients request Fedrigoni papers to be sold in single sheets.
The London Graphic Centre is a leading supplier of material to the art and design the community is regarded as a major outlet of its kind, offering an unparalleled choice from leading suppliers around the world. It is the perfect place to offer single sheets of Fedrigoni paper and other paper products.
The Shop is located near Covent Garden Underground Station, Central London.
• to introduce and promote the new retail space: The Imaginative Papers Shop.
• to prevent the damage of the paper sample in a pack, send by mail.
The inspiration came from Fedrigoni paper sample pack delivered to me by mail. The sheets were creased, what made them unusable. That led me to create a mailing folder to prevent the damage of paper.
To get to know the location of the new shop, I'm leading a customer through layers of paper. The cover of the mailing folder shows the broadest map. Sheets inside are samples from Fedrigoni. Sheet by sheet, the map becomes smaller and the location of the shop is shown more precisely, with address details and a description.
The front and back cover are from thick paper, which protects sheets on its way to the customer.
Technique: Laser cutting, screen-printing