The aim of this project was to create a graphic or illustrative response to moo.com's new tag line 'Design Works Wonders'. I created a very playful idea to fit with the brand by designing a set of characters who had had success within their businesses, the catch being, all the characters are animals.
Design so wondrous it can make an animal a successful business owner.
I developed four characters: Ivan who owns a tattoo parlor, Fanny who owns a flower shop, Phoebe who owns a photography studio and Marnie who sells make-up supplies.
The animals are appear on the moo sample packs as brand mascots.