An umbrella brand that communicates support for UK engineering –showing support for existing campaigns and activity, as well as coordinating new events and programmes
Our aim is to increase the desirability of engineering as a career and encourage a reappraisal of what engineering is
Students (particularly girls and BAME audiences), parents, teachers, the general public
Show that engineering is:
• a varied and valued career choice
• relevant and open to lots of different young people
• innovative and creative.
• underpins society now and its leading role in the future