Kanye West’s eponymously titled ‘YEEZY’ has generated a whirlwind of hype within the fashion community in the years since its inception. Love him or hate him, it’s impossible to deny the obvious; YEEZY’s rapid evolution has given the music and fashion mogul a new industry to reign over. The YEEZY SEASON 3 launch has easily become one of the most eagerly anticipated events in the fashion calendar. Billed as a ‘fashion show-cum-listening party’ for his recently released The Life of Pablo studio album, Madison Square Garden played host to the YEEZY SEASON 3 presentation, a grandiose celebration of Kanye’s most recent artistic achievements. As the first song from the record drew to a close, the army of YEEZY SEASON 3 clad models and extras were finally unveiled to an audience of Kanye’s family, fashion contemporaries, and legions of eager fans.
The presentation, which was choreographed in collaboration with the revered performance artist Vanessa Beecroft, saw Kanye’s models draped in garments which improve and expand upon his signature vision; a vision now enhanced by a decidedly more varied colour palette than seen in his previous collections. Streetwear influenced bomber jackets, oversized knits, bodysuits and cargo gear once again punctuated the collection, retaining the nonchalant-style slack fits and heavily distressed compositions that have come to define YEEZY’s ready-to-wear lines.
YEEZY SEASON 3 is about more than simply prolonging the brand’s staying power. It’s a culmination of Kanye West’s undoubted creative prowess. A celebration of a culture of self-expression; a culture that Mr West has spent his entire career, and dare I say his life, working to cultivate.