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YO! Hirata Donut Summer Promo

For the summer promotion at YO!, I created a fun and fresh look at feel to match the deliciousness that is the Hirata Donut. A deep fried donut bun paired with soft scoop ice cream with Pistachio, Miso Caramel and Kinako powder.
Making the dish the Hero of it's own summer story, I used comic book influences to add speech bubbles and playful copy 'Don't have a melt down". To emphasise the flavour of the dish, I used the cool green colour to pop against the white ice cream. 
To promote in restaurant, I created menu fans that would have a hero image from the creative and on the back a menu for the customer to select from. 
In outside seating areas, this would allow customers to fan themselves in the Summer heat.

Project Team

Jennifer Hayashi

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  • Creative Designer
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Sam Folan

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Emma O'Neill

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Project Tags

  • donuts
  • Ice Cream
  • Restaurant
  • YO! SUSHI
  • F&B
  • Japanese
  • illustration
  • Hand lettering
  • Design
  • marketing

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