For the special opening of NYC YO! we created new branding for the more urban, cooler restaurant.
BORN IN JAPAN. MADE FOR NEW YORK.
Playing on the adventure of the dishes that Exec Chef Mike Lewis created from his travels in Japan, we focused on bringing the story to the customer.
For this project, I was the Art Director and designer for the overall campaign creative, including all POS, menu design and digital plasma content for the restaurant.