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YO! Summer Promo 2016

To celebrate the launch of Hawaiian Poke and Ice Cream Mochi at YO! we created this Summer Promotion.
I created a cool pastel identity for the campaign, playing with shapes to highlight the dishes and give an added layer of balance with the triangles.
This campaign sat across all channels, digital and in restaurant. Keeping this in mind, I made this flexible to create a fluid identity.

Project Team

Jennifer Hayashi

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  • Creative Designer
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Sam Folan

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Project Tags

  • YO! Sushi
  • Restaurant
  • Campaign Design
  • Branding
  • Menu design
  • digital design
  • Food
  • Art Direction

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