YOOX - Most Exclusuive Collection
The Most Exclusive Collection is made up of one-off luxury items from Yoox, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre and beautiful animated 3D contraptions. There’s no re-watching and no searching on YOOX.com — once it’s gone, it’s gone.
This project was underway with Stink Studios, Google and YOOX when I joined; was my pleasure to write copy fr it.
It won Silver and bronze at Cannes, for Direct – Art Direction/Design and Direct – Use of Social Platforms respectively.