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INSIGHT Leader in its sector, most of young people are YORN because their friends are. So our concept comes from that insight. WHO HAS FRIENDS LIKE THIS, HAS YORN.
IDEA YORN is the Vodafone brand for the teenagers. The challenge was to take advantage of the social channels that teenagers use most, speak with them and let them know all the advantages of being YORN.

Project Tags

  • 360 campaign
  • digital
  • app
  • ui
  • storyboard
  • key visual
  • telecoms
  • vodafone
  • young

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