TTL 'See Things Differently'

  • Jane Hauldren MA RCA
Insight
Yota is a Russian mobile broadband services provider and smartphone manufacturer. Our task was to create a higher awareness of the brand and to attract new customers to interact with products displayed in kiosks set in shopping centres throughout Russia.
Idea
The campaign message ‘See Things Differently’ embraced the delights of seeing and doing things in another way. The pitch document was narrated in a conversation between Facebook friends and Yota. All the campaign highlights were shared as if they had already been activated.
Impact
A successful win for Engage Productions.