YOU CAN DO IT is an installation using video and text to tackle concepts of challenge, learning and motivation.

The video works follow the artist as she engages in a series of practical and intellectual activities that represent a personal challenge, such as playing drums, making a soufflé or learning Hungarian. Each self-imposed task acts as a metaphor for any given learning process; and the installation may be understood as a composite, symbolic representation of the challenges of an emerging creative practice.

The images evoke Bruce Nauman’s experimental video art of the late 1960s as much as they do YouTube culture. The artist’s conceptual use of words is reminiscent of Laure Prouvost’s ironic signs, while exploiting the visual potential of text in line with a tradition of fine artists going from Lawrence Weiner to Mikko Kuorinki.

YOU CAN DO IT explores our society’s obsession with self-help principles and motivational aphorisms, highlighting the emptiness of such statements in the face of the uncertainties inherent to the process of learning.

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Digital Marketing / Music Journalist / Public Speaker