The brief was to design a brand of bamboo based clothing.
No designer is the same, and I wanted to create an experience where designers can have their own designs printed onto good quality clothing. Often services similar to this overrides the quality of the garment but I wanted to offer both a bespoke and fashionable service.
You x Boo- A Bespoke and high quality bamboo tshirt range for every day and every occasion.
-You x Boo- bespoke designs specific to the consumer
-Basic Boo- the simple, everyday range
-and the Limited Edition range with collaborators.