Briefing
Promote the 4th Young Creative Competition by Corbis VMA and Lisbon Ad School between the young creatives.
Idea
Communicate using the online tools they use to create their concepts.
We picked 3 big campaigns that have won the best awards of the year so far. "Flags" "Museu Efémero" "Luxor Highlighters Che"
And asked their creators if they had the chance, would they change something on it?
Surprisingly, or not, all of them would!
Concept
"If those who have done the best could do it better, imagine you."
Facebook
Awards' Party event
Incentive messages and useful links were posted daily in order to help the participants to do their best work.
App
Participants could download the App from the website. When they were doing a research a message would pop up on the side of their screen with a link related to the briefing.
EG: “Chair” - “Chair? But in which way is that related to this Briefing?”
“If you really want to win this click here to know more about sustainability.”
@Leo Burnett Lisbon
Luciana Cani
Pedro Ribeiro
Catarina Araujo