You will always remember your first. We want TalkTalk to be your first. Therefore TalkTalk is free. TalkTalk will give out free phones for your firsts. It will be your first phone, be there for you when you first travel alone, your first festival and for when you move out for the first time. It will be funded by advertising aimed at travellers, those who use TalkTalk wifi at festivals, and people when they first move out. You will always remember TalkTalk.