Your Style: Sorted is a segmentation campaign we launched at Topman. It features a five model shoot showing different style personas and asks the viewer to take a quiz to see four trends for AW15 tailored to them.
Credits: Models: Danny at D1, Kane at AMCK, Lucas at IMG, Ashton at AMCK, Freddie at Nevs. Lead designer: Robert Higgs, designer: Robyn Hislop, quiz and persona development: Daniel Copley and Lauren Terry, copy and quiz content: Daniel Copley, campaign manager: Guillaume Brocart, photographer: Tyler Morris, stylist: Jamie Milroy, hair and make up: Niki Black, producer Kellé Pearce, retouch: Joanna Bonguard, assistant stylist: Ally Tibbles, shoot assistant: Mollie Senior, quiz build: iProspect, display advertising design: EnjoyRelax, display buying, Maxus, creative direction: Tom Lancaster.