Creative: Our task was to help celebrate YouTube to make sure it stays front of mind for both consumers and media buyers.How do you celebrate something so big and so diverse that it can be difficult to know where to start? You celebrate the small, personal moments that the platform can deliver.It all came from the insight that YouTube, despite feeling big always feels personal. The YouTube creators have a relationship with their fans like no other connection out there. It is a celebration of how even the biggest YouTube stars still feel approachable.
So we created Made For ____ , working with creators, YouTube and the fans to show that YouTube is for whatever you're into, whatever your passion. It is made for you. The idea is that this line will remain dynamic and ever changing - just like the platform itself. We wanted with this campaign to showcase the power of YouTube. It is so much more than a collection of videos, it is a platform for both the gamers and the game-changers. Where you shape what you see and your view is counted.It was an idea that was big enough to work across all media. With print, social, digital, bus, Newspaper wraps, outdoor and even cinema adverts running during the campaign.