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YOYO – Boutique Agency

  • Cecilia Melli

YO YO, Paris (FR) [ 2017 ›› today ] Born in 2017, it is a creative boutique agency based in Paris providing consulting services for fashion companies. Project: Yo Yo Brand Identity Main responsibilities and activities I was in charge of: – Brand strategy: analysis and research about the state of the art and competitive scenario. The project proceeded with writing the company’s mission and vision statement, following by a roadmap with a list of recommendations about brand positioning. – Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity. – Visual brand identity: logo design, typographic treatment, colorpalette, brand image language, basic stationary, marketing assets (poster, postcards, save the date, ...). The project also included the design of visual guidelines available in a brand manual.

Visual brand identity.
Vibrant colors, please! — Branding and concept for YOYO, a creative boutique agency based in Paris offering consulting services for fashion companies.

For my brand proposal, we designed a visual identity inspired by the colors of vintage cement-tiled floors.

Logo, 1/3 color variations.

Visual brand identity.
For my brand proposal, we designed a visual identity inspired by the colors of vintage cement-tiled floors.

Logo, 2/3 color variations.
Visual brand identity.
For my brand proposal, we designed a visual identity inspired by the colors of vintage cement-tiled floors.

Logo, 3/3 color variations.
Visual brand identity.
Main branding assets: logo design, typographic treatment, colorpalette, brand image language, basic stationary, marketing assets (poster, postcards, save the date, ...).

The project also included the design of visual guidelines available in a brand manual.
Visual brand identity.
For our brand proposal, we designed a visual identity inspired by the colors of vintage cement-tiled floors.
Main branding assets: logo design, typographic treatment, colorpalette, brand image language, basic stationary, marketing assets (poster, postcards, save the date, ...), brand manual.
Collateral marketing assets.

Holding posters is not over – yet
Visual brand identity.
Vibrant colors, please! — Branding and concept for YOYO, a creative boutique agency based in Paris offering consulting services for fashion companies.
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