Based in Dubai, Yseventy7 is a creative consulting team working with both established food and beverage brands and new concept launches. Working with brands based across the Middle East and London, Yseventy7 enables them to find their place in the market through expertise, knowledge, and creativity.
Yseventy7 is owned by the award-winning Chef Izu, responsible for bringing a different style of cooking to Dubai and setting a new standard with iconic restaurants such as La Petite Maison and La Serre.
Working as part of a freelance design duo, we were challenged to put together a logo and set of visual brand assets for the Yseventy7 team. Initial interviews and consultation with the team helped to get a feel for the market, as well as the company’s aims and aspirations. We then developed three routes based on the idea of minimalism, signature styles and strong emblematic seals of approval. Our final delivery was to provide the team with a set of visual style guidelines, logo sets for digital and print, recommendations for final print finishes and a set of complimentary assets including typography, textures and a supporting colour palette.