Yummer Fete is the summer 2012 TV commercial for Greek Yoghurt by Creative Orchestra and introduces a new character, a baby cow, to appeal to a family market.
The ad captures the essence of summer and family days out.
As well as the concept I also assisted in storyboarding and copywriting the project alongside art director Juande Cobo-Reyes before he made the final boards to send to animation studio Animalada.
The campaign won an IPA Effectiveness award that year.