Yummer Fete for Total Greek Yoghurt

Yummer Fete is the summer 2012 TV commercial for Greek Yoghurt by Creative Orchestra and introduces a new character, a baby cow, to appeal to a family market.

The ad captures the essence of summer and family days out.
As well as the concept I also assisted in storyboarding and copywriting the project alongside art director Juande Cobo-Reyes before he made the final boards to send to animation studio Animalada.

The campaign won an IPA Effectiveness award that year.

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Creative Copywriter