My time at Yuppiechef was extremely valuable in terms of what I learned and the people I had the privilege of working with. I had a great experience working on a variety of design from digital through to print production: I worked on the weekly newsletters, print advertisements, business cards, packaging (bags, boxes, product containers etc), digital marketing, posters and competitions. I helped with styling photography shoots and enjoyed conceptualising and doing research for various projects.
As part of the Yuppiechef 2012 “Season of Jolly” campaign, we decided to do something special for the December 2012 issue of Woolworths’ Taste magazine. The result? An “All I want for Christmas” fold-out set of Hint Cards containing ten kitchen tools from Yuppiechef as gift hints, and a Christmas Tombola scratch card for customers to potentially win something. The hint cards were perforated, so that each one could be left casually on a kitchen table for loved ones to see.
Customers who bought the magazine were exposed to great gift ideas for the upcoming festive season and made aware of the online store through a connection to a popular foodie magazine. I was happy with the result and felt that it fitted in well with the quirky, interactive nature of Yuppiechef as a brand.
Using the coffee sleeve as our canvas, we wanted to engage Seattle coffee drinkers in a competition where they could “Win their Wishlist” on Yuppiechef.com. After playing with a couple of concepts, we decided on a play on a classic method of making a wish: the dandelion.