Yves Saint Laurent: Mon Paris

The concept was to create a Snapchat account between the product announcement and product launch. It followed the story of two lovers, chasing each other down the streets of Paris, reminiscent of the TVC that features product ambassadors. The Snapchat stand-in actors were dressed in the same way as the product ambassadors in the TVC and the content was produced on the very same shooting locations. Faces were never shown in order not to reveal yet unannounced product ambassadors.

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Creative director