Yves Saint Laurent: Mon Paris

The concept was to create a Snapchat account between the product announcement and product launch. It followed the story of two lovers, chasing each other down the streets of Paris, reminiscent of the TVC that features product ambassadors. The Snapchat stand-in actors were dressed in the same way as the product ambassadors in the TVC and the content was produced on the very same shooting locations. Faces were never shown in order not to reveal yet unannounced product ambassadors.

Team Credits

Petar Atletic

  • Creative director
  •  

Project Tags

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Petar!

Add comment
Creative director