Zalando Content Strategy

Comprehensive content strategy to drive fashion opinion and credibility, inspire and build daily habit to return. Including research and analysis, vision for content at Zalando, guiding principles, tone of voice and topics guide, content structure and hierarchy across the Zalando ecosystem, editorial planning, quality control and sourcing.

Team Credits

Nikki Trott

  • Strategy & Marketing Consultant - Fashion & Lifestyle
  •  

Project Tags

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project

Like what you see? Be the first to leave a comment for Nikki!

Add comment
Nikki Trott
Strategy & Marketing Consultant - Fashion & Lifestyle