Zapworks - Augmented Reality

  • Anna Broadhurst
  • Joe Coggins

Client: Zappar ltd The brief was to create an interactive augmented reality piece for an event to showcase Zappar's new AR software, 'Zapworks'. The user could select an item from a menu at the bottom of their phone screen, which brought it to life via the 'software'. The idea was to show the potential of AR to bring printed materials to life. I concepted, illustrated, animated and augmented the piece.