Ze Souvenir - Branding

ZeSouvenir January 2017 Branding
Independent freelance project. Concept of a brand identity for a Breton company specialising in homeware and souvenirs.
The client wanted a modern take on Breton heritage, combined with a friendly approach to illustrate the affordable array of products in order to attract the region’s demographic of tourists and equally generate mass appeal among young locals. Visual cues such as the striped breton flag and the Celtic ‘Triskel’ symbol are incorporated in the design. The identity is constructed to be as flexible in colour and form as possible, in order to accommodate the wide range of formats and print processes it is subjected to.

Credits

Katie Scanlon

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  • Graphic Designer
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    Freelance

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