ZSL - Land of the Lions

In the summer of 2016 the Zoological Society of London had the reopening of the lion enclosure rebranded as the Land of the Lions. The brief was to create an installation within the retail gift shop to interpret the Indian styled branding used in the animal enclosure to cross over and be communicated in the commercial department for the introduction of the Land of the Lions products to be sold in the retail shop. Working alongside the interpretation team, one of the key elements used within the Land of the Lions enclosure was the Indian flower garlands. So using this element as my sole medium to represent the newly introduced Asiatic Lions I created a Installation of a lions head made out of flower garlands within the retail main gift shop to be used as a visual merchandising installation piece alongside the products. This was also so customers could find a connection from their experience at the enclosure to when they are shopping at the gift shop.

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Assia Faheem
Creative / Graphic Designer