We have a lot of traffic, a lot of people and a lot of street sellers.
In Angola more than 40% of the population is self-employed and run their own ‘bizznos’ *.
The word ‘Zunga’ means moving around in Kimbundu **. From local food and iced drinks to car spares, from school manuals to toilet paper, suits, invoice books, toys, medicinal roots and plants or even a puppy, you can buy just about anything and everything by rolling down your car window.
The adoption of Marxism followed by decades of civil war shut down Angola’s formal economy and for many years the black market was the place to go for anything.
Despite the Government effort to put an end to unlicensed street sellers whom they say clog up the traffic and cause a nuisance, Zunga is part of Angola’s native culture since the colonial times. They represent around two thirds of our urban economic activity and the country’s poorest and most vulnerable citizens that have not benefited from Angola’s post-war economic boom and struggle to survive in an environment of skyrocketing living costs.
Known as ‘Zungueiros’ walking between traffic jams clutching large boards displaying their products, or seated in spots outside banks and offices, they create and reinvent their showrooms every day. By using hangers, tape, wood, styrofoam, wire or pieces of cardboard the daily challenge is to choose the products to wager on, the city area to cover and the weight they can carry.
FUBA cared to intervene in making a positive impact between the PEOPLE and the GOVERNMENT, by bringing in SPONSORS. Using cardboard, we redesign their displays and stools, making them ready-to-assemble, lighter, easy to unmount and carry around, converting it on a new advertising media for local brands.
1. THE STOOL
Suitable for ‘Zungueiras’ (the women selling fruis, fish, etc in the streets), shoeblackers, etc.
• Cardboard bench made out of 3 pieces assembled together.
• Features a hole that connect the pieces with a string to make it easier for transportation.
2. XL DISPLAY
Suitable for sunglasses or it may be easily adapted to any other objects using tape.
• Cardboard display made out of 5 pieces assembled together using rubbers in the back.
3. MEDIUM DISPLAY
Suitable for CD’s, cars fresheners, phone covers, tv remotes, batteries or it may be easily adapted to any other objects using tape.
• Cardboard display made out of 1 piece + handle.
4. SMALL DISPLAY
Suitable for bracelets, watches, cars fresheners, phone covers, cloth or it may be easily adapted to any other objects using tape.
• Cardboard display made out of 1 piece + handle.
5. XS DISPLAY
Suitable for media cables, chargers, shoe laces, cloth or any other objects that can be hung.
• Cardboard display made out of 1 piece + handle.
By using the triangule methodology, we were able to define the following points:
PEOPLE
STREET SELLERS
GET FREE PERMITS & CARDBOARD DISPLAYS
• CARDBOARD MOB, less weight and eco-friendly;
• PORTABLE, avoiding cargo extra fees in public transportation;
• INCREASE OF SALES, customization and visual organization;
• LEGAL SELLING PERMITS
SPONSORS
LOCAL BRANDS
USE A NEW MEDIA OF COMMUNICATION
• SPONSOR THE SELLING PERMITS, a good opportunity for PR on social intervention;
• NEW ADVERTISING IMPACT MEDIA, providing branded printed stands;
GOVERNMENT
AUTHORITIES
STOP UN-REGULATED STREET TRADES
• HELPING STOP UN-REGULATED STREET TRADES;
• LESS FISCALS & CONFLICTS/BAD PR;
• TRACKING SELLERS, who sells what and where;
Thank you, for further understanding please watch the video at https://vimeo.com/134253476
#obrigadosim
#FUBA #FUBA#forusbyafricans #forusbyangolans
Collective exhibition JAANGO, Luanda - ANGOLA 2016
Bienal del Sur - Pueblos en Resistencia, Caracas - VENEZUELA 2016
* street word describing this kind of informal business
** National Language
References: Global Voices, Business Insider, Human Rights Watch, Open Society Initiative of Southern Africa (OSISA)
THANKS TO: digital print, printlab, Ever Miranda, DIOGO SANTO, JAANGO, KOKOKO MUSIC, LUCIANO ZUNGA, MOMA ZUNGA, SIMÃO ZUNGA, MARIA ZUNGA e todos os intervenientes do video, OBRIGADO SIM.
Video Credits:
CREATED BY FUBA / XIRIKA MARTA
VIDEO: EVER MIRANDA + XIRIKA MARTA
ANIMATION: XIRIKA MARTA
VIDEO EDITING: DIOGO SANTO
SOUNDTRACK: KOKOKO!
THANKS TO DIGITAL PRINT + PRINTLAB + JAANGO