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Zurich Insurance // Campaign

In 2011, Zurich Insurance would be launched in Brazil, and its swiss headquarters led a pitch to choose a creative agency.
Our successful idea was to position the brand as having a vaster portfolio than its competitors - and we chose to showcase this by portraying extreme situations which would be the only ones Zurich wouldn’t be able to insure.
The campaign’s first phase counted with two TVCs, print and online content and a massive activation.


Rafael Goulart

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  • Art Director/Designer

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