Work history
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Digital Marketing ManagerBob Books Ltd
London, United KingdomFull Time
Contract role
• Responsible for all aspects of the Bob Books website and content in line with the marketing and brand strategy using SEO best practice - optimising content and researching keywords, including newsletters, social media.
• Manage the on-going development of the website as well as other digital developments such as the iOS app, desktop software, including testing and bug fixing to improve our digital customer experience.
• Manage external contractors and in-house staff to ensure they deliver on deadline and content plan.
• Compile reports and KPI data using a variety of data sources including GA, Appstore and other, on weekly and
monthly basis.
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Senior Marketing ManagerSociety of Petroleum Engineers
- London, United KingdomFull Time
Performed line manager duties including distribution and monitoring of workload, personal development plans and developing team goals (9 marketing staff - London, Russia, Malaysia, UAI office).
• Involved with the global SPE marketing and communications strategy planning with an external marketing agency alongside the VP and another Senior Marketing Manager USA – rebranding, content marketing and segmentation, CRM integration, digital marketing campaign, determining best processes and practices to collaborate with other internal departments.
• Planning and execution of marketing communications campaigns for various industry events and membership acquisition projects within set timeframes and restricted marketing budgets.
• Tracked ROI on various campaign components, evaluated marketing campaign results and recommended future action.
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Skills
- Project Management
- Consultancy
- Brand Building
- Digital Marketing
- Design Development
- SEO
- Google Adwords
- Social Media
- Email Marketing
- Strategy
Awards
Product Development
Short CourseW
W
WSET WineWSET - Wine and Spirits Education Trust
Certification in Wine Education