I am a curious designer. I enjoy learning new things and solving complex problems. I help my clients refine their communication goals, then come up with unique solutions for them to achieve those goals. I believe that the human experience should be at the center of all design and that design can appeal to all of one’s senses.
When I am not designing, I enjoy playing guitar, drinking local coffee, and discovering new things to put Tabasco® on.
Projects
- HEYOON VRInspired by the captivating episode of 99% Invisible, I designed a Virtual Reality rendition of the facinating Heydon Pavilion. This otherworldly structure was designed in real life by Joseph Kinnebrew for his friends Rita and Peter Heydon. Over time, the location has become a secret hangout spot for some of the local teens, much to the vexation of its owners. The pavilion was given the nickname “Heyoon” after visitors saw the words “Heydon Pavilion” etched in a glass plaque at the top of the st
- Palm Desert Campus AnniversaryThe Palm Desert Campus of California State University of San Bernardino was celebrating their 30th anniversary and wanted me to design promotional items for their celebration. The designs consist of hand-drawn typography and feature imagery from the palm desert area, such as sunshine, palm trees, and wind. The flyers and tabloid posters were printed on Aspire Petallics 110c Champagne paper, which gave the designs a unique and luxurious shine. The commemorative T-shirts were printed on premium royal blue heather shirts. American Advertising Award: District 15 Student Competition | 2017 Gold Award: Integrated Advertising Campaign Gold Award: Poster
- Bradford TonicBradford Tonic is an all natural health drink that was in need of a rebranding. My focus was for the drink’s packaging to be clean and contemporary and for the packaging to reflect the medicinal identity of the drink, while remaining attractive to consumers. I chose a minimalist structure for the identity. I wanted to remove every unnecessary element while maintaining the brand’s essence. I kept the bee as the basis for the new logo as an homage and to establish continuity. I considered several different forms before settling on an Erlenmeyer flask for the bottle. I painted the flasks a glossy white, while leaving a portion of the top clear, in order to show off the colors of the drinks. When researching the product, I found out that the creator had come up with the idea for the drink after being hit by a car and revived from death. I thought that this made an interesting story, and decided to include it on the back of the drink’s packaging. American Advertising Award: Inland Empire Student Competition | 2017 Bronze Award: Packaging
- SOCK MONSTERSEveryone knows that there are monsters living in their house that love to eat their socks one at a time. However, what many people do not know is that these monsters are actually very friendly! Sock monsters is a fun brand that specializes in cozy socks made from 100% fair-trade cotton for all the little monsters in your house to enjoy. This personal project features zany illustrations and clever packaging that is fun to look at and makes getting new socks a delight.
- Karaoke at the Blue CoyoteThe Blue Coyote is the campus pub at CSUSB. The pub needed a logo designed for the karaoke nights they were going to start hosting. I suggested that the event be called “Pub Karaoke.” The first logo I designed was a word mark with a microphone and a pint glass incorporated into two of the letters. This design was very well-received, but after some thought, the client decided that they wanted to change the name. Aside from the Blue Coyote, CSUSB is considered a “dry campus,” so the client wanted to avoid emphasizing alcohol in the logo. We tried out a couple of different ideas, and eventually decided on removing the outline of the pint glass and renaming the event to "Karaoke at the Blue Coyote," after the name of the pub itself.
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Work history
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Graphic DesignerKrueger Communications
- United StatesFull Time
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Jr. Art Director - ContractSchiefer Chopshop
- Irvine, United StatesFull Time
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Skills
- Graphic Design
- Branding
- Typography
- Motion Graphics
- Print Campaigns
- Packaging Design
- Illustration
- Corporate Identity
- Problem Solving
- Client Relationships
Education
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Bachelor of Arts in Art: Graphic Design & Marketing, Cum LaudeCalifonia State University, San Bernardino
- San Bernardino, United States