About me
Hello,
I am Åsa, a London based Swedish Designer & Illustrator with several years of experience of creating designs in a wide range of styles for different age groups, men, children and women. My speciality is to create work with a quirky twist, bold graphics, character designs and designs for children.
As a freelance Designer & Illustrator I have worked on a wide range of projects ranging from children's books, murals and apparel to shop window displays and editorials and I love to explore new ways of working, new materials, new surfaces.
My work has featured in magazines such as British Vogue and Swedish Cap & Design and recent clients include Sammy Icon, The Wallery and Modify Watches.
Work history
Senior Designer
In-house Senior Designer for a successful UK based, design led lifestyle brand selling wholesale & online throughout the UK and across Europe. Key responsibilities include end to end product development from concept to product launch.
Senior Designer
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Click to edit position descriptionIn-house Designer for the award winning homeware company Ella Doran Design Ltd. Responsibilities included all tasks involved in the day to day work at a busy design company;
• Creating and developing concepts and designs for upcoming collections and products
• Graphic design and the production of all promotional material for print & web
• Art working
• Product photography, styling and retouching
• Research and trend forecast
• Liaising with printers and manufacturers
• Product development
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Skills
- Print Design
- Art Direction
- Drawing
- Design
- Illustration
- Product Development
- Character Design
- Illustrator
- Photoshop
- Pattern Design
- Packaging Design
- Home Wares Design
- Gifts
- Childrens Product Designer
- Manufacturing Knowledge
Education
FdA Illustration
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Computer Visualisation and Animation
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