Aasiyah Dana

Freelance Writer I Fashion, Beauty & Lifestyle

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Skills

  • Copywriting
  • Sub-editing
  • Brand Tone
  • Marketing
  • Editorial
  • Feature Writing
  • Fashion Writing
  • Beauty Writing
  • Fashion Copywriting
  • Fashion Editing
  • Beauty Editorial
  • Editing

Companies I’ve worked with

  • MATCHESFASHION.COM

    MATCHESFASHION.COM

    • Retail
  • Greenlight Digital

    Greenlight Digital

    • Marketing & PR
  • A

    AlexandAlexa.com

    • S

      SHOP magazine

      Work history

      Currently

      Online Content Editor

      LuxeInteriorCo.com

      Jun 2020
      • London, United Kingdom
      • Freelance
      • Content consulting for newly launched luxury interiors brand. Developing brand TOV, crafting SEO-enhanced landing page copy and improving user experience and overall functionality across the site.

      Currently

      Fashion, Beauty & Lifestyle Writer

      35 Thousand

      Jun 2020
      • London, United Kingdom
      • Freelance
      • Researching and writing articles, developing story ideas and contributing to content planning sessions.

      2020

      Senior Copywriter & Editor

      Greenlight Digital

      Apr 2020 - May 2020
      • London, United Kingdom
      • Freelance
      • Supporting on a large-scale project for Selfridges, working to tight deadlines with daily KPIs and high expectations. Editing copy produced by a team of junior and mid-weight copywriters, working to a very specific brief re: SEO and keyword optimisation and with a strong emphasis on adhering to brand TOV and high editorial standards. In line with the style guide and parameters set forth by the Senior Editor and Greenlight Digital Content and SEO teams, responsible for proofing, subbing and fact-checking copy whilst also creating compelling content myself.

      2020

      Head of Copy

      AlexandAlexa.com

      Oct 2018 - Apr 2020
      • London, United Kingdom
      • Full Time
      • Responsible for producing original content for the site, managing a team of in-house and remote copywriters, developing and maintaining brand guidelines, house style and TOV and proofing/ editing all product and brand landing page copy for clarity, informative content and accuracy. Other key duties: manage copy timetable and ensure deadlines met in timely manner, oversee daily KPIs and workflow, conduct interviews, hire and train freelancers, conceptualise and build emails, create copy for digital marketing campaigns and social platforms and visually merchandise key pages.

      2018

      Co-founder

      Elevate

      Jul 2017 - Sep 2018
      • London, United Kingdom
      • Full Time
      • In partnership with a friend, co-founded Elevate to provides extra-curricular enrichment to primary-aged children in London using the STEAM model. Shared duties across all aspects of the business including: managing finances and legal, pitching to and liaising with schools, researching and booking venues, developing activity ideas, sourcing resources and running clubs and workshops; sole responsibility for designing and updating website and producing marketing materials. 

      2017

      Oct 2012 - Jul 2017
      • London, United Kingdom
      • Full Time
      • Took a break from writing and worked in education for a few years. Based in London primary schools, I ran literacy and numeracy focus groups, created lesson plans, worked 1:1 with children, supported with pastoral care, liaised with external services where necessary and managed volunteers.

      2010

      Senior Product Writer

      MATCHESFASHION.COM

      Feb 2010 - Sep 2010
      • London, United Kingdom
      • Full Time
      • Primary writer with full responsibility for all product copy across the site. Entrusted with maintaining brand TOV, meeting daily KPIs, working with stylist and buying team to ensure accuracy of information and training and managing freelance writers. Also contributed to the Matches Fashion Blog, crafted copy for emails and online campaigns (affiliate banners, homepage sells, subject lines, editorial stories, style tips), researched and wrote biographies for designer landing pages and assisted with press and consumer magazines.

      2010

      Freelance Writer

      SHOP magazine

      Dec 2009 - Jan 2010
      • London, United Kingdom
      • Freelance
      • Responsibilities included researching and writing reviews, city guides and news stories on product launches, designer collaborations and store openings for both print and digital magazines.

      2009

      Mar 2009 - Nov 2009
      • London, United Kingdom
      • Internship
      • Interned for The Independent, Net-a-Porter & SHOP Magazine. Varied responsibilities, including admin work, liaising with PR companies, managing samples for shoots, attending press days, researching designers, trends and story/ feature ideas, creating written content for websites, magazines and in-house presentations, supporting with fact-checking seasonal lookbooks, editing imagery using Photoshop and managing editors’ diaries.

      Education

      2009

      Postgraduate Certificate Fashion: Fashion and Lifestyle Journalism

      London College of Fashion, UAL

      Oct 2008 - Feb 2009
      • London, United Kingdom
      • Achieved Distinction

      2008

      Sep 2004 - Jun 2008
      • London, United Kingdom
      • Achieved 1st. Completed first year of degree at UCL