Digital Marketing & Social Media Developing e-communication channels in the UK and internationally, working with the Marketing Manager with event promotion, editorial content and engaging campaigns. Day to day running of on social media channels including Twitter, Facebook and Instagram. Creating content and imagery for the official Aspinal Blog. Creating and updating documents on our progress, coverage and highlighting exceptional pieces. Forging relationships with top Bloggers for coverage and competitions to grow our online audience. PR & Celebrity Agencies Assist our agencies in reaching out to top publications and celebrities by sending out product to the relevant teams and managers. Ensuring our international agencies are up to date with our UK campaigns. Brand Events Ensuring each event is conducted in the highest quality by providing social media promotion, promotional material or product to the relevant locations and teams. Advertising Assisting the Marketing Manager on creating and managing the advertising campaign, executing high quality display ads in key luxury fashion titles within set budgets.
• Constructed primary press lists using Vocus • Produced press pitches and press releases for their bespoke Yacht customising service • Created PR & Marketing strategies
Units Covered: Branding, Buying, Public Relations, Visual Merchandising, Magazine Design, Photography, Feature & News Writing, Media Law, Fashion Theory & Sociology