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• Developing and implementing targeted 360 PR & marketing campaigns for global brands including Essie and Morgan Taylor • Implementation and organisation of regional & local events such as press events, award ceremonies and exhibitions • Involvement in brand partnerships and liaising with key partners • Ensuring marketing expenses and invoices are in line with budgets • Liaising with press and effective roll out of weekly press releases • Designing advertising for trade publications and print production • Managing all print and digital marketing, running social media platforms, managing the e-commerce site, email marketing and brand newsletters • Executing merchandising and promotional strategies • Monitoring and conducting in-depth competitor analysis reports and analysing market trends • Responsible for planning and undergoing all new product development, from inception through to retail store/online • Strong rapport with large key accounts (including Harrods, Selfridges, Liberty’s, Marks and Spencer, Harvey Nichols), press and US suppliers • Experience running all social media platforms, using software packages such as Adobe, Photoshop and understanding of file types • Responsible for creating marketing collateral in line with brands’ marketing guidelines • Providing communication and support for sales team & customer services team
• Supporting the events teams for Cosmopolitan, Company, Red, Zest and Prima • Production, preparation and attending weekly events, liaising and negotiating with fashion PR’s and journalists, general admin duties, managing social media, producing content for the website.
Social media management Attending gigs General admin