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Abby French

Assistant Marketing Manager

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  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history


Assistant Marketing Manager

Louella Belle

Feb 2013
  • • Developing and implementing targeted 360 PR & marketing campaigns for global brands including Essie and Morgan Taylor • Implementation and organisation of regional & local events such as press events, award ceremonies and exhibitions • Involvement in brand partnerships and liaising with key partners • Ensuring marketing expenses and invoices are in line with budgets • Liaising with press and effective roll out of weekly press releases • Designing advertising for trade publications and print production • Managing all print and digital marketing, running social media platforms, managing the e-commerce site, email marketing and brand newsletters • Executing merchandising and promotional strategies • Monitoring and conducting in-depth competitor analysis reports and analysing market trends • Responsible for planning and undergoing all new product development, from inception through to retail store/online • Strong rapport with large key accounts (including Harrods, Selfridges, Liberty’s, Marks and Spencer, Harvey Nichols), press and US suppliers • Experience running all social media platforms, using software packages such as Adobe, Photoshop and understanding of file types • Responsible for creating marketing collateral in line with brands’ marketing guidelines • Providing communication and support for sales team & customer services team


Events Intern

Hearst Magazines

Apr 2012 - Dec 2012
  • • Supporting the events teams for Cosmopolitan, Company, Red, Zest and Prima • Production, preparation and attending weekly events, liaising and negotiating with fashion PR’s and journalists, general admin duties, managing social media, producing content for the website.



EMI Records

May 2008 - Aug 2008
  • Social media management Attending gigs General admin



BA Media

University of Leceister

Aug 2009 - Jun 2012


    Fashion Marketing

    University of the Arts, London

    Aug 2008 - Jun 2009