Abby Mckenzie


  • LocationLondon, United Kingdom

About me


Art and Technology I have a range of experiences in a variety of international arts organisations across the primary and secondary markets as well as B2B and B2C Tech PR.



  • Events
  • Marketing PR
  • Visual Arts
  • Art Direction
  • Excel
  • Photoshop
  • Powerpoint
  • Contemporary art
  • Arts Journalism
  • Art Criticism
  • Art History and Theory
  • Art Market Analysis

Work history


Account Executive


Aug 2015
  • AxiCom delivers PR campaigns for some of the most innovative technology companies in the world across Europe and the EMEA region. Responsible for implementing strategic media and influencer relations, corporate and digital communications through: • Building and managing relationships with clients and key influencers. • Monitoring, recording and analysing media exposure for a number of clients to propose areas of growth and/or new direction. • Digital analytics of web and social media traffic • Devising and managing proactive and reactive digital-media engagement strategies. • Drafting a range of materials including press releases, opinion articles and briefings. • Assisting with the organization of events, press conferences and media briefings. • Undertaking ad-hoc research to support new business proposals and pitches.


Vetting Committee Scribe

Masterpiece Art Fair

May 2015 - Jun 2015


Gallery Assistant

Michael Werner Gallery

Nov 2014 - Feb 2015


Gallery Assistant

The COB Gallery

Apr 2013 - Jul 2013


Department Assistant


May 2012 - Sep 2012


Curatorial Intern

The Fine Arts Society

May 2012 - Aug 2012



Art Business

Sotheby’s Institute of London

Aug 2014 - Aug 2015
  • Dissertation: “The New Titians: The Commercial Gallery Ecosystem and a Renaissance of ‘Artisan’ Entrepreneurs”. My thesis concerns the correlation between the Renaissance and 21st century market structure. The hypothesis is that this correlation has arisen as a result of the collapse of Enlightenment conceptions of the spheres of specialisation that reached their height in the late 19th century and early 20th centuries. Ethics and Law: title authentication and restitution, copyright and droit de suite, agency contracts, conservation, intellectual property rights and ethics of contemporary art. Received a grade of 90% on a research paper focused on issues of neo-colonialism in cultural repatriation. Business & Finance: managerial accounting, strategic management, arts marketing, art as an asset class, art secured lending and insurance. The International Art World: cataloguing, art and state, the modern art museum, public art, policy initiatives, art world networks and ecosystems.


History of Art

University of St Andrews

Aug 2010 - May 2014
  • Honours Dissertation - "The Visual Image of Queen Elizabeth II in response to the Sociological, Technological and Political developments of the Digital Revolution". My thesis consisted of an exploration of the increasingly democratic fields of communication throughout the 21st century. The argument proposed was that this democratisation had a profound impact on the artistic image of the Queen, creating a greater affiliation with the visual language of the populace and a heightened sense of individualism over abstraction. Key modules: -The Art of the Renaissance in Italy and Northern Europe -History and Theory of European Art, Architecture and Design from the French Revolution to Vienna 1900 -Art, Culture and Politics from 1900 to Present -Approaches to Art History -Aspects of Surrealism -Classicism in Western Art: The Legacy of Greece and Rome -Luxury Goods in the Middle Ages -Art and Politics in France 1945-1975 -Seeing the Sixties



David Yule Scholarship

  • The Royal High School


Dux of Classics

  • The Royal High School


Dux of English Literature

  • The Royal High School


Dux of History

  • The Royal High School