Work history
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Account ManagerBallou PR
London, United KingdomFull Time
• Managing ten B2B and B2C technology clients (Samsung NEXT, Bright Eye, Udacity, Open-Xchange, Diffblue, Oxford Sciences Innovation, SEMrush, Ogury, Aircall, StateZero) who offer and invest in Open Source, Blockhain, AI, EdTech, MarTech and SaaS solutions
• Understanding and positioning complex software in mainstream media, devising strategy, identifying speaking opportunities and profiling CEOs and founders
• Leading a team of six executives ensuring KPIs are met, team morale maintained and clients are serviced effectively
• Collaborating with international agencies to ensure a coherent global media strategy for client campaigns and product launches
• Upselling events to clients and creating new revenue streams through well thought out and detail orientated proposals
• Understanding different business models and placing funding announcements in top tier media on behalf of investment clients
• Managing clients' expectations on a daily basis and providing strategic counsel to senior stakeholders
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Account ManagerPHA Media
- London, United KingdomFull Time
Junior Account Manager May 2017 - December 2017
Senior Account Executive December 2016 - May 2017
Account Executive
January 2016 - December 2016
• Raised the profile and retained business clients including: James Reed, Chairman of reed.co.uk, Pimlico Plumbers Founder Charlie Mullins, Ayesha Vardag President of Vardags, Ian McIntosh CEO of RED Driving School and Fantastic Services CEO Rune Sovndahl
• Project managed The Campaign for Family Law Reform launch activation event which was awarded The Public Affairs ‘Fringe Event of the Year' in December 2016
• Generated additional business revenue via add on services for clients - such as media training, social media and Pulsar
• Thrived in an entrepreneurial environment which encouraged staff of all levels to focus on business development, operating under an incentivised upsell reward scheme
• Secured thought leadership, profile features and case studies for clients and trained junior team members to do so too
• Honed strong broadcast media contacts generating regular coverage on the likes of The One Show, BBC Breakfast, Sky News and ITV
• Developed strong celebrity and influencer contacts through securing collaborations for RED Driving School and Fantastic Services
• Confident in drawing up contracts and writing detailed briefs to be approved by clients and influencers
• Undertook messaging sessions with clients, advising on taglines, business strategy and audience demographics
• Won the Public Affairs ‘Fringe Event of the Year’ last December after a successful Public Affairs and PR event for HNW law firm client Vardags. Launched The Campaign For Family Law Reform at 2016 Conservative Party conference and I was the account lead. I oversaw the event, managed it on the ground and generated widespread coverage leading to a Westminster Hall debate on the issue
• Experienced in community management, paid for social campaigns and social media audits
• Used Google Analytics and Pulsar to provide client feedback
• Experienced in reputation and crisis management issues
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Skills
- Events
- Client Communications
- Project Management
- Public Relations
- Writing
- B2B Strategic
- Consumer
- Client Services
- Networking
- New Business