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Abigail Ward

Client Services Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPublic Relations Director - Fashion PR Manager - Event Producer

About me

I have over seven years experience in developing, leading and executing strategic and creative PR campaigns at a boutique integrated agency. Within that time I have overseen a huge spectrum of projects, working with a varied mix of global fashion, lifestyle and beauty brands and I have been running the agency for the past six months. Nothing gives me more job satisfaction than hearing a clients’ praise. That, and my love for creative culture, drives me to deliver innovative campaigns that effectively capture people’s attention and meet my client’s needs.

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Skills

  • PR
  • Production/project Management
  • Account Leadership
  • Team Management
  • Events
  • Brand Partnerships
  • Creative Direction
  • Idea Generation
  • Strategy
  • Influencer Management

Work history

Currently

Client Services Director

DeVetta PR

Jan 2016
  • London, United Kingdom
  • Full Time
  • • Leading the development and growth of the agency with new business opportunities and existing clients • Overseeing 12-15 clients including Zoe Karssen, FRENDS Headphones, Brora, Kipling, Bordelle, Paolita and Baartmans and Siegel • Managing and developing the careers of five team members • Developing strategies for each client, maintaining constant, honest communication with them to ensure we are adapting our strategy to meet each client’s needs • Implementing the strategy with the team and closely monitoring successes and failures • Directing influencer campaigns and VIP seeding campaigns • Senior level media outreach • Overseeing events from large experiential promotions to intimate tastemaker dinners and London Fashion Week shows and presentations • Production of numerous agency and stand-alone press days • Production of photographic campaigns, lookbooks and TV ads • New business strategy and overseeing implementation, pitching to new clients and developing the agency’s marketing database

Education

2009

BA(Hons) Fashion Media Promotion

Brighton University

Sep 2006 - Sep 2009
  • Brighton, United Kingdom