I have over seven years experience in developing, leading and executing strategic and creative PR campaigns at a boutique integrated agency. Within that time I have overseen a huge spectrum of projects, working with a varied mix of global fashion, lifestyle and beauty brands and I have been running the agency for the past six months. Nothing gives me more job satisfaction than hearing a clients’ praise. That, and my love for creative culture, drives me to deliver innovative campaigns that effectively capture people’s attention and meet my client’s needs.
Work history
Client Services Director
London, United KingdomFull Time
• Leading the development and growth of the agency with new business opportunities and existing clients
• Overseeing 12-15 clients including Zoe Karssen, FRENDS Headphones, Brora, Kipling, Bordelle, Paolita and Baartmans and Siegel
• Managing and developing the careers of five team members
• Developing strategies for each client, maintaining constant, honest communication with them to ensure we are adapting our strategy to meet each client’s needs
• Implementing the strategy with the team and closely monitoring successes and failures
• Directing influencer campaigns and VIP seeding campaigns
• Senior level media outreach
• Overseeing events from large experiential promotions to intimate tastemaker dinners and London Fashion Week shows and presentations
• Production of numerous agency and stand-alone press days
• Production of photographic campaigns, lookbooks and TV ads
• New business strategy and overseeing implementation, pitching to new clients and developing the agency’s marketing database
Skills
- PR
- Production/project Management
- Account Leadership
- Team Management
- Events
- Brand Partnerships
- Creative Direction
- Idea Generation
- Strategy
- Influencer Management
Education
BA(Hons) Fashion Media Promotion
- Brighton, United Kingdom