Aboud Yaqub
Available

Aboud Yaqub

Marketing ConsultantChicago, United States
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Aboud Yaqub
Available

Aboud Yaqub

Marketing ConsultantChicago, United States
About me
My profile and credentials may be found here: dagroup.link/aboudyaqub and dagroup.link/aboudyaqub_LI
Work history
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    Founder & Managing DirectorDigital Advantage
    Jeddah, Saudi ArabiaFull Time
    Digital Advantage is a full-service digital advisory and execution partner serving large strategic clients in Saudi Arabia, Bahrain, and across the GCC. We offer a full suite of digital services to clients (large brand in private sector, government / public sector, and startups), including: -- Custom Research: Audits on the performance of digital interfaces and marketing channels and fresh insights on the various paths to purchase taken by today's increasingly plugged in, multi-channel customer -- Digital Strategy: Data driven digital and multi-channel strategies designed to reach, influence and serve customers more effectively and efficiently -- Design and Development: Web and mobile app design and development – from initial interface prototyping and user testing to detailed documentation of requirements and specifications to actual build and launch -- Social Media: Social media monitoring and strategy formulation, including distinct and proprietary processes for developing engaging content, selecting and activating prioritized social media channels and influencers, and launching highly targeted advertising and social media campaigns -- Digital Marketing: End-to-end digital marketing solutions with a particular focus and specialization on performance marketing channels designed to directly drive transactions and sales (e.g., SEO, SEM, retargeting campaigns, targeted social media advertising, and affiliate marketing) -- Workshops, Training, and Skills Development: Plan and deliver executive workshops and strategic planning sessions, audits to assess digital readiness, and hands-on skills development and training on trends and developments in the Internet economy and how best to leverage digital channels to achieve your organization's business objectives.
    D
    D
    Founder & Managing DirectorDigital Advantage
    Jeddah, Saudi ArabiaFull Time
    Digital Advantage is a full-service digital advisory and execution partner serving large strategic clients in Saudi Arabia, Bahrain, and across the GCC. We offer a full suite of digital services to clients (large brand in private sector, government / public sector, and startups), including: -- Custom Research: Audits on the performance of digital interfaces and marketing channels and fresh insights on the various paths to purchase taken by today's increasingly plugged in, multi-channel customer -- Digital Strategy: Data driven digital and multi-channel strategies designed to reach, influence and serve customers more effectively and efficiently -- Design and Development: Web and mobile app design and development – from initial interface prototyping and user testing to detailed documentation of requirements and specifications to actual build and launch -- Social Media: Social media monitoring and strategy formulation, including distinct and proprietary processes for developing engaging content, selecting and activating prioritized social media channels and influencers, and launching highly targeted advertising and social media campaigns -- Digital Marketing: End-to-end digital marketing solutions with a particular focus and specialization on performance marketing channels designed to directly drive transactions and sales (e.g., SEO, SEM, retargeting campaigns, targeted social media advertising, and affiliate marketing) -- Workshops, Training, and Skills Development: Plan and deliver executive workshops and strategic planning sessions, audits to assess digital readiness, and hands-on skills development and training on trends and developments in the Internet economy and how best to leverage digital channels to achieve your organization's business objectives.
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Skills
  • Digital Strategy
  • Startup Development
  • Marketing Strategy
  • Brand Strategy
  • Performance Marketing
  • UX Consultancy
  • Product Development
  • Business Consulting
  • Business Mentoring
Education
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    BS, Business AdministrationGeorgetown University
     - Washington, United States
    Graduated as valedictorian of my class with a concentration in Finance.