Work history
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D
Founder & Managing DirectorDigital Advantage
Jeddah, Saudi ArabiaFull Time
Digital Advantage is a full-service digital advisory and execution partner
serving large strategic clients in Saudi Arabia, Bahrain, and across the GCC.
We offer a full suite of digital services to clients (large brand in private sector, government / public sector, and startups), including:
-- Custom Research: Audits on the performance of digital interfaces and
marketing channels and fresh insights on the various paths to purchase taken
by today's increasingly plugged in, multi-channel customer
-- Digital Strategy: Data driven digital and multi-channel strategies designed to
reach, influence and serve customers more effectively and efficiently
-- Design and Development: Web and mobile app design and development –
from initial interface prototyping and user testing to detailed documentation of
requirements and specifications to actual build and launch
-- Social Media: Social media monitoring and strategy formulation, including
distinct and proprietary processes for developing engaging content, selecting
and activating prioritized social media channels and influencers, and launching
highly targeted advertising and social media campaigns
-- Digital Marketing: End-to-end digital marketing solutions with a particular
focus and specialization on performance marketing channels designed to
directly drive transactions and sales (e.g., SEO, SEM, retargeting campaigns,
targeted social media advertising, and affiliate marketing)
-- Workshops, Training, and Skills Development: Plan and deliver executive
workshops and strategic planning sessions, audits to assess digital readiness,
and hands-on skills development and training on trends and developments
in the Internet economy and how best to leverage digital channels to achieve
your organization's business objectives.
D
D
Founder & Managing DirectorDigital Advantage
Jeddah, Saudi ArabiaFull Time
Digital Advantage is a full-service digital advisory and execution partner
serving large strategic clients in Saudi Arabia, Bahrain, and across the GCC.
We offer a full suite of digital services to clients (large brand in private sector, government / public sector, and startups), including:
-- Custom Research: Audits on the performance of digital interfaces and
marketing channels and fresh insights on the various paths to purchase taken
by today's increasingly plugged in, multi-channel customer
-- Digital Strategy: Data driven digital and multi-channel strategies designed to
reach, influence and serve customers more effectively and efficiently
-- Design and Development: Web and mobile app design and development –
from initial interface prototyping and user testing to detailed documentation of
requirements and specifications to actual build and launch
-- Social Media: Social media monitoring and strategy formulation, including
distinct and proprietary processes for developing engaging content, selecting
and activating prioritized social media channels and influencers, and launching
highly targeted advertising and social media campaigns
-- Digital Marketing: End-to-end digital marketing solutions with a particular
focus and specialization on performance marketing channels designed to
directly drive transactions and sales (e.g., SEO, SEM, retargeting campaigns,
targeted social media advertising, and affiliate marketing)
-- Workshops, Training, and Skills Development: Plan and deliver executive
workshops and strategic planning sessions, audits to assess digital readiness,
and hands-on skills development and training on trends and developments
in the Internet economy and how best to leverage digital channels to achieve
your organization's business objectives.
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Skills
- Digital Strategy
- Startup Development
- Marketing Strategy
- Brand Strategy
- Performance Marketing
- UX Consultancy
- Product Development
- Business Consulting
- Business Mentoring
Education
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G
BS, Business AdministrationGeorgetown University
- Washington, United States
Graduated as valedictorian of my class with a concentration in Finance.