Well then pet. I’m a Bakewell tart fiend, ex Byker Grover, straight talking (with a slight twang), conceptual creative, art director and canny lad. Creating immersive, captivating stories are my passion and telling them visually is my A game: www.northernmonkey.gallery Bakewell tarts aside... as a hobby I turn WhatsApp waffle into books (waffle.ink). My passion is to help people gain TRX Fitness Freedom (trxtraveller.com | @trxtraveller) and I strive to make the everyday little wins of mushroom extracts more accessible to all (yourfirstwealthishealth.com).Locked Pro Plan feature
Brought on board to concept and lead a large travel re-launch campaign across several countries. Worked remotely leading a team of designers and animators to bring the chosen idea to life. Crafted and executed social, digital, CRM and activation.
Brought in by Brian Cooper (ECD) to help visually bring to life a large campaign against a supermarket giant. Currently still under NDA but launching in the UK very soon.
Achieved a bucket list tick to live and explore Latin America, taking creativity on the road as the remotebrandingspecialist.com seeking to help start-ups and ordinary folk launch their big ideas. I crafted and led advertising and branding campaigns for small brands all over the world making a measurable difference for those who can’t afford agencies. Remotely freelanced for Greenpeace, Digitas Health and Arla. Freelanced in Ogilvy and McCann Buenos Aires in exchange for asados (Argentinian BBQ’s).
Brought in by Tony Woodhead (Business Consultant) to grow a new internal agency supported by the Pernod Ricard board. I saw the brands, scrutinised the current work and let my northern gob go. Instead of kicking me out, they asked me to Creatively Lead. We challenged and pitched against external agencies, created small ATL campaigns, press ads, social media campaigns, radio ads, directed photoshoots, launched new products and positioned the internal agency far beyond just a production house. Accomplishments included: - Growing the internal agency over several months from 1 designer to 15 employees and from a £20,000pm turnover to £150,000+pm. - Creatively positioning the agency to the 200+ internal clients, built a trusting rapport for creative work, pitched and won against external agencies for campaigns and clients. - Averaging 46 projects a month at peak across ABSOLUT, Jameson, Malibu, Campo Viejo, Chivas, Brandcott Estate, Ceder’s, Martell, Plyouth Gin and Beefeater. References: Tony Woodhead, Buisness Consultant: https://www.linkedin.com/in/tonywoodhead/ Sille Opstrup, Head of Marketing, Pernod Ricard: https://www.linkedin.com/in/silleopstrup/
Brought in as an AD. Created social media campaigns, directed photoshoots for retail and Amazon brands and crafted press ads.
Brought in as an AD and teamed up with CW freelancer Luke Sherwin (www.lukesherwin.com). We created campaigns, social, print and DM for RBS and Natwest.
Creative Lead and brand guardians for The AA account - We led them forward with a new brand, tone of voice and visual language. On a constant reactive basis created tactical DM, CRM and press, full BTL and TTL campaigns, regularly presented and built close relationships with the client and led a team of designers, copywriters, motion graphic artists, photographers, illustrators and account team to cement a strong ongoing agency and client rapport. Created 360 campaigns for Talk Mobile, Nuffield Health and Dove. Conceptualised big ideas for Cancer Research, EE and Starbucks. CW - Fiona Brown-Hovelt.
Delivered concepts and Art Direction across a variety of accounts.
Delivered conceptual ideas and design for a pitch.
Teamed up with a CW to lead on Alzheimer's charity conceptualising big ideas for brand awareness and PR through to CRM. We crafted tactical DM, emails and digital for Boots and Hobbs.
Conceptualised experiential stand activation ideas and crafted look and feel visualisations for Nissan Infiniti. Pitched for McLaren.
Delivering conceptual ideas for The New Tate Modern launch.
Flew out to Switzerland to further conceptualise, craft and evolve previous pitch winning work. Delivered a campaign to launch at the Olympic Games in Rio 2016 for their client, The International Olympic Committee.
We launched the Honda Civic Type R with an integrated campaign, which included a film, microsite, experiential and press. We crafted press, digital and DM for Honda cars, bikes and energy products and for Porsche. Type R Campaign: 2015 Silver DMA Automotive Type R Campaign: 2015 Silver DMA Best Customer Acquisition Campaign Creative Team of The Year Young Digital Leaders Awards: Highly commended
We delivered ideas, headlines and scripts for three Jaguar car launches. We crafted press, radio and digital ads for a tactical campaign. And we made a bit of DM, email and online content too.
We conceptualised a new European market brand launch campaign, crafted in-store signage, print ads, tool kits, experiential ideas and emails for TK Maxx and HomeSense
We pitched for a major sports brand. Can't tell you anymore than that!
A side project of mine. We print WhatsApp threads into books: www.waffle.ink.
We conceptualised and turned around in two days virals and social media ammunition for Door Jammer.
We designed an online story for Mylan employees, a generic medications brand.
We conceptualised like crazy for Eristoff Vodka, William Lawson’s Scotch and Lipton Iced Tea.
We pitched for Samsung and Chesterfield, and re-worked Jeep print and TVC.
We crafted new TalkTalk tone of voice and re-branded customer communications
“Spreading butter on bread. With a fork” to MA; Advertising and Marketing students. And “You thought you drank a lot at uni!” to MA; Advertising and Marketing.
I progressed up to Senior Art Director on SEAT car company for over a year (working on a global joint venture with GREY) conceptualising and implementing campaigns. Directing a team of designers, photographers, flash developers, motion & 3D artists. Regularly client facing in London and Barcelona for brainstorming and presentations. Additional Creative on Visa, PUMA, NFU Mutual, CME Group and Netjets.
Produced a variety of integrated creative briefs for some of the biggest charities and commercial organisations motivated by a positive purpose, in England and Europe. Visual concept and idea generation, design and front end development. Initially coming in as a junior creative / digital designer then promoted to Art Director position.
Digital, experiential and ambient creative concepts for clients such as Nestle, Nescafe and Chevrolet. Working closely with TBWA.
Marketing Communication, Consumer Behaviour, Marketing Strategy, Visual Communication Persuasion, Integrated Communication, Advertising, Media Policy, Internet Marketing
University of Leeds & Queensland university of technology, Brisbane AUS International BA: Graphic Communication Design Independent 15,000 word dissertation. Typography and its importance in a digital world. Graphic & Communication Media, Motion Graphic, Web site Design Technology and Building Advertising Design and Communication, Design Management, Design Theory, Design Application, Digital Media, Motion and Interaction, Communication and Design Process, Economics of Industry, Advertising & Branding
Type R Campaign King of the hell http://www.northernmonkey.gallery/works/honda-type/
Type R Campaign King of the Hell http://www.northernmonkey.gallery/works/honda-type/
Highly commended http://www.shrimpandpie.com/