About me

Well then pet. I’m a Bakewell tart fiend, ex Byker Grover, straight talking (with a slight twang), conceptual creative, art director and canny lad. Creating immersive, captivating stories are my passion and telling them visually is my A game: www.northernmonkey.gallery Bakewell tarts aside... as a hobby I turn WhatsApp waffle into books (waffle.ink).
 My passion is to help people gain TRX Fitness Freedom (trxtraveller.com | @trxtraveller)
 and I strive to make the everyday little wins of mushroom extracts more accessible 
to all (yourfirstwealthishealth.com).

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Work history

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Design Lead / Senior Art DirectorGetYourGuide
Jul 2020 - Aug 2020Berlin, GermanyFreelance
Brought on board to concept and lead a large travel re-launch campaign across several 
 countries. Worked remotely leading a team of designers and animators to bring the chosen idea to life. Crafted and executed social, digital, CRM and activation.

Freelance Art DirectorGreenpeace UK
Jun 2020 - Jun 2020London, United KingdomFreelance
Brought in by Brian Cooper (ECD) to help visually bring to life a large campaign against a
 supermarket giant. Currently still under NDA but launching in the UK very soon.

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Skills

• Advertising
• Print Design
• Art Direction
• Websites
• Typography
• Brand Design
• Brand Identity
• Design
• Illustrator
• Indesign
• Photoshop
• Creative Direction
• Brand Strategy
• Branding
• Creative

Education

Master in Advertising and Design University of Leeds
Sep 2009 - Jul 2010Leeds, United Kingdom
Marketing Communication, Consumer Behaviour, Marketing Strategy, Visual Communication Persuasion, Integrated Communication, Advertising, Media Policy, Internet Marketing
International BA: Graphic Communication DesignUniversity of Leeds
Sep 2005 - Jul 2009Leeds, United Kingdom
University of Leeds & Queensland university of technology, Brisbane AUS International BA: Graphic Communication Design Independent 15,000 word dissertation. Typography and its importance in a digital world. Graphic & Communication Media, Motion Graphic, Web site Design Technology and Building Advertising Design and Communication, Design Management, Design Theory, Design Application, Digital Media, Motion and Interaction, Communication and Design Process, Economics of Industry, Advertising & Branding

Awards

2015 Silver DMA AutomotiveDMA
Type R Campaign King of the hell http://www.northernmonkey.gallery/works/honda-type/
2015 Silver DMA Best Customer Acquisition CampaignDMA
Type R Campaign King of the Hell http://www.northernmonkey.gallery/works/honda-type/

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