Well then pet, I’m a Bakewell tart fiend, ex Byker Grover, straight talking (with a slight twang), nutrition nutter, fond exercise go’er, battered mars bar promoter and surfing enthusiast. Conceptual creative, Art Director and canny lad. Creating Immersive, captivating stories are my passion and telling them visually is my A game.Locked Pro Plan feature
Brought in as an AD. Created social media campaigns, directed photoshoots for retail and Amazon brands and crafted press ads.
Brought in as an AD and teamed up with CW freelancer Luke Sherwin (www.lukesherwin.com). We created campaigns, social, print and DM for RBS and Natwest
Creative lead and brand guardians for The AA account - We lead them forward with a new brand, tone of voice and visual language. On a constant reactive basis created tactical DM, CRM and press, full BTL and TTL campaigns, regularly presented and built close relationships with the client and lead a team of designers, copywriters, motion graphic artists, photogra - phers, illustrators and account team to cement a strong on going agency and client rapport. Created 360 campaigns for Talk Mobile, Nuffield Health and Dove. Concepted big ideas for Cancer Research, EE and Starbucks. CW - Fiona Brown-Hovelt
Delivered concepts and Art Direction across a variety of accounts
Delivered conceptual ideas and design for a pitch
Teamed up with a CW to lead on Alzheimer's Charity concepting big ideas for awareness and PR through to CRM. We crafted tactical DM, emails and digital for Boots and Hobbs
Delivering conceptual ideas for The New Tate Modern launch
I flew out to Switzerland to further conceptualise, craft and evolve previous winning pitch work for Creatives. Delivering a campaign to launch at the Olympic Games in Rio 2016 for their client The International Olympic Committee
We launched the Honda Civic Type R with an integrated campaign, which included a film, microsite, experiential and press. And we crafted press, digital and DM for Honda cars, bikes and energy products. When my CW partner (shrimp) went back home to Oz in August for a long stint I carried on solo conceptualising and crafting Campaigns for Porsche and Honda along with DM, press and digital. Type R Campaign: 2015 Silver DMA Automotive Type R Campaign: 2015 Silver DMA Best Customer Acquisition Campaign Creative Team of The Year Young Digital Leaders Awards: Highly commended
We delivered ideas, headlines and scripts for three Jaguar car launches. We crafted press, radio and digital ads for a tactical campaign. And we made a bit of DM, email and online content too.
We concepted a new European market brand launch campaign, crafted in-store signage, print ads, tool kits, experiential ideas and emails for TK Maxx and HomeSense
We pitched for a major sports brand. Can't tell you anymore than that!
A thing we’re dong on the side. We print WhatsApp threads into books: www.waffle.ink
We concepted and turned around in two days virals and social media ammunition for Door Jammer.
We designed an online story for Mylan employees, a generic medications brand
We concepted like crazy for Eristoff Vodka, William Lawson’s Scotch and Lipton Iced Tea
We pitched for Samsung and Chesterfield, and re-worked Jeep print and TVC
We crafted new TalkTalk tone of voice and re-branded customer communications
“Spreading butter on bread. With a fork” to MA; Advertising and Marketing students. And “You thought you drank a lot at uni!” to MA; Advertising and Marketing.
Progressing up to Senior Art Director on SEAT car company for over a year (Working on a global joint venture with GREY) conceptualising and implementing campaigns. Directing a team of designers, photographers, flash developers, motion & 3D artists. Regularly client facing in London and Barcelona in brainstorming and presentations. Additional Creative on Visa, PUMA, NFU Mutual, CME Group and Netjets.
Variety of integrated creative briefs for some of the biggest charities and commercial organisations motivated by a positive purpose, in England and Europe. Visual concept and idea generation, design and front end development. Initially coming in as a junior creative / digital designer. Promotion to an Art Director position with senior designer and also front end developer responsibilities.
Digital, experiential and ambient creative concepts for clients such as Nestle, Nescafe and Chevrolet. Working closely with TBWA.
Marketing Communication, Consumer Behaviour, Marketing Strategy, Visual Communication Persuasion, Integrated Communication, Advertising, Media Policy, Internet Marketing
University of Leeds & Queensland university of technology, Brisbane AUS International BA: Graphic Communication Design Independent 15,000 word dissertation. Typography and its importance in a digital world. Graphic & Communication Media, Motion Graphic, Web site Design Technology and Building Advertising Design and Communication, Design Management, Design Theory, Design Application, Digital Media, Motion and Interaction, Communication and Design Process, Economics of Industry, Advertising & Branding
Type R Campaign King of the hell http://www.northernmonkey.gallery/works/honda-type/
Type R Campaign King of the Hell http://www.northernmonkey.gallery/works/honda-type/
Highly commended http://www.shrimpandpie.com/