Adam Atkinson

Creative, Art Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

Well then pet. I’m a Bakewell tart fiend, ex Byker Grover, straight talking (with a slight twang), conceptual creative, art director and canny lad. Creating immersive, captivating stories are my passion and telling them visually is my A game: www.northernmonkey.gallery Bakewell tarts aside... as a hobby I turn WhatsApp waffle into books (waffle.ink).
 My passion is to help people gain TRX Fitness Freedom (trxtraveller.com | @trxtraveller)
 and I strive to make the everyday little wins of mushroom extracts more accessible 
to all (yourfirstwealthishealth.com).

Locked Pro Plan feature

Skills

  • Advertising
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Creative Direction
  • Brand Strategy
  • Branding
  • Creative

Companies I’ve worked with

  • Grey London

    Grey London

    • Advertising
  • School of Communication Arts

    School of Communication Arts

    • Advertising
  • Nonsense London

    Nonsense London

    • Publishing
  • O

    OLIVER

    • Advertising

Work history

2020

Design Lead / Senior Art Director

GetYourGuide

Jul 2020 - Aug 2020
  • Berlin, Germany
  • Freelance
  • Brought on board to concept and lead a large travel re-launch campaign across several 
 countries. Worked remotely leading a team of designers and animators to bring the chosen idea to life. Crafted and executed social, digital, CRM and activation.


2020

Freelance Art Director

Greenpeace UK

Jun 2020 - Jun 2020
  • London, United Kingdom
  • Freelance
  • Brought in by Brian Cooper (ECD) to help visually bring to life a large campaign against a
 supermarket giant. Currently still under NDA but launching in the UK very soon.

2020

Remote Branding Creative

Freelance

Dec 2018 - Apr 2020
  • London, United Kingdom
  • Freelance
  • Achieved a bucket list tick to live and explore Latin America, taking creativity on the road 
as the remotebrandingspecialist.com seeking to help start-ups and ordinary folk launch 
their big ideas. I crafted and led advertising and branding campaigns for small brands all over the world making a measurable difference for those who can’t afford agencies. Remotely freelanced for Greenpeace, Digitas Health and Arla. Freelanced in Ogilvy and McCann Buenos Aires in exchange for asados (Argentinian BBQ’s).


2019

Creative Director

Pernod Ricard UK

Feb 2018 - Jan 2019
  • London, United Kingdom
  • Freelance
  • Brought in by Tony Woodhead (Business Consultant) to grow a new internal agency 
 supported by the Pernod Ricard board. I saw the brands, scrutinised the current work and let my northern gob go. Instead of kicking me out, they asked me to Creatively Lead. We challenged and pitched against external 
 agencies, created small ATL campaigns, press ads, social media campaigns, radio ads, 
 directed photoshoots, launched new products and positioned the internal agency far beyond just a production house. Accomplishments included:
 
 - Growing the internal agency over several months from 1 designer to 15 employees and from a £20,000pm turnover to £150,000+pm.
 - Creatively positioning the agency to the 200+ internal clients, built a trusting rapport for 
 creative work, pitched and won against external agencies for campaigns and clients. 
 - Averaging 46 projects a month at peak across ABSOLUT, Jameson, Malibu, Campo Viejo, Chivas, Brandcott Estate, Ceder’s, Martell, Plyouth Gin and Beefeater.
 
 References:
 Tony Woodhead, Buisness Consultant: https://www.linkedin.com/in/tonywoodhead/ 
 Sille Opstrup, Head of Marketing, Pernod Ricard: https://www.linkedin.com/in/silleopstrup/ 


2017

Creative Art Director

Amazon

Oct 2017 - Dec 2017
  • London, United Kingdom
  • Freelance
  • Brought in as an AD. Created social media campaigns, directed photoshoots for retail and Amazon brands and crafted press ads.

2017

Creative Team

CHI & Partners

Jul 2017 - Oct 2017
  • London, United Kingdom
  • Freelance
  • Brought in as an AD and teamed up with CW freelancer Luke Sherwin (www.lukesherwin.com). We created campaigns, social, print and DM for RBS and Natwest.

2016

Creative Team

OLIVER

Apr 2016 - Dec 2016
  • London, United Kingdom
  • Full Time
  • Creative Lead and brand guardians for The AA account - We led them forward with a new brand, tone of voice and visual language. On a constant reactive basis created tactical 
DM, CRM and press, full BTL and TTL campaigns, regularly presented and built close 
 relationships with the client and led a team of designers, copywriters, motion graphic artists, 
 photographers, illustrators and account team to cement a strong ongoing agency and client rapport. Created 360 campaigns for Talk Mobile, Nuffield Health and Dove. Conceptualised big ideas for Cancer Research, EE and Starbucks. CW - Fiona Brown-Hovelt.


2016

Creative Art Director

Blue Hive

Mar 2016 - Mar 2016
  • London, United Kingdom
  • Freelance
  • Delivered concepts and Art Direction across a variety of accounts.

2016

Creative Art Director

Geometry Global

Feb 2016 - Feb 2016
  • London, United Kingdom
  • Freelance
  • Delivered conceptual ideas and design for a pitch.

2016

Creative Team

LIDA London

Jan 2016 - Feb 2016
  • London, United Kingdom
  • Freelance
  • Teamed up with a CW to lead on Alzheimer's charity conceptualising big ideas for brand awareness and PR through to CRM. We crafted tactical DM, emails and digital for Boots 
and Hobbs.


2015

Freelance Solo Creative

George P Johnson

Dec 2015 - Dec 2015
  • London, United Kingdom
  • Freelance
  • Conceptualised experiential stand activation ideas and crafted look and feel visualisations for 
 Nissan Infiniti. Pitched for McLaren.

2015

Solo Creative

beach

Nov 2015 - Nov 2015
  • London, United Kingdom
  • Freelance
  • Delivering conceptual ideas for The New Tate Modern launch.

2015

Solo Creative

creatives

Nov 2015 - Dec 2015
  • London, United Kingdom
  • Freelance
  • Flew out to Switzerland to further conceptualise, craft and evolve previous pitch winning work. Delivered a campaign to launch at the Olympic Games in Rio 2016 for their client, The 
 International Olympic Committee.


2015

Freelance Creative Team & Solo Creative

Karmarama

Mar 2015 - Nov 2015
  • London, United Kingdom
  • Freelance
  • We launched the Honda Civic Type R with an integrated campaign, which included a film, microsite, experiential and press. We crafted press, digital and DM for Honda cars, bikes 
 and energy products and for Porsche.
 Type R Campaign: 2015 Silver DMA Automotive 
 Type R Campaign: 2015 Silver DMA Best Customer Acquisition Campaign
 Creative Team of The Year Young Digital Leaders Awards: Highly commended


2015

Freelance Creative Team

Spark44

Dec 2014 - Mar 2015
  • London, United Kingdom
  • Freelance
  • We delivered ideas, headlines and scripts for three Jaguar car launches. We crafted press, radio and digital ads for a tactical campaign. And we made a bit of DM, email and online content too.

2014

Freelance Creative Team

TK Maxx (TJX Europe)

Nov 2014 - Nov 2014
  • London, United Kingdom
  • Freelance
  • We conceptualised a new European market brand launch campaign, crafted in-store signage, print ads, tool kits, experiential ideas and emails for TK Maxx and HomeSense

2014

Freelance Creative Team

creatives

Oct 2014 - Oct 2014
  • London, United Kingdom
  • Freelance
  • We pitched for a major sports brand. Can't tell you anymore than that!

2014

Co-Founder

waffle

Oct 2014 - Oct 2014
  • London, United Kingdom
  • Part Time
  • A side project of mine. We print WhatsApp threads into books: www.waffle.ink.


2014

Freelance Creative Team

creatives

Sep 2014 - Sep 2014
  • London, United Kingdom
  • Freelance
  • We conceptualised and turned around in two days virals and social media ammunition for Door Jammer.

2014

Freelance Creative Team

Digitas

Sep 2014 - Sep 2014
  • London, United Kingdom
  • Freelance
  • We designed an online story for Mylan employees, a generic medications brand.

2014

Freelance Creative Team

Nonsense London

Aug 2014 - Sep 2014
  • London, United Kingdom
  • Freelance
  • We conceptualised like crazy for Eristoff Vodka, William Lawson’s Scotch and Lipton Iced Tea.

2014

Freelance Creative Team

Leo Burnett

Aug 2014 - Aug 2014
  • London, United Kingdom
  • Freelance
  • We pitched for Samsung and Chesterfield, and re-worked Jeep print and TVC.

2014

Freelance Creative Team

CHI & Partners

Jul 2014 - Jul 2014
  • London, United Kingdom
  • Freelance
  • We crafted new TalkTalk tone of voice and re-branded customer communications

2014

Sep 2013 - Dec 2014
  • London, United Kingdom
  • Freelance

2014

Feb 2013 - Dec 2014
  • London, United Kingdom
  • Freelance
  • “Spreading butter on bread. With a fork” to MA; Advertising and Marketing students. And “You thought you drank a lot at uni!” to MA; Advertising and Marketing.

2014

Creative & Art Director

Grey London

Apr 2012 - Jul 2014
  • London, United Kingdom
  • Full Time
  • I progressed up to Senior Art Director on SEAT car company for over a year (working on a global joint venture with GREY) conceptualising and implementing campaigns. Directing a team of designers, photographers, flash developers, motion & 3D artists. Regularly client 
 facing in London and Barcelona for brainstorming and presentations. Additional Creative on Visa, PUMA, NFU Mutual, CME Group and Netjets.

2012

Creative

whitewater

Jul 2010 - Apr 2012
  • London, United Kingdom
  • Full Time
  • Produced a variety of integrated creative briefs for some of the biggest charities and 
 commercial organisations motivated by a positive purpose, in England and Europe. Visual concept and idea generation, design and front end development. Initially coming in as a junior creative / digital designer then promoted to Art Director position.

2010

Creative

Momentum

Jun 2010 - Jul 2010
  • London, United Kingdom
  • Full Time
  • Digital, experiential and ambient creative concepts for clients such as Nestle, Nescafe and Chevrolet. Working closely with TBWA.

Education

2010

Master in Advertising and Design

University of Leeds

Sep 2009 - Jul 2010
  • Leeds, United Kingdom
  • Marketing Communication, Consumer Behaviour, Marketing Strategy, Visual Communication Persuasion, Integrated Communication, Advertising, Media Policy, Internet Marketing

2009

International BA: Graphic Communication Design

University of Leeds

Sep 2005 - Jul 2009
  • Leeds, United Kingdom
  • University of Leeds & Queensland university of technology, Brisbane AUS International BA: Graphic Communication Design Independent 15,000 word dissertation. Typography and its importance in a digital world. Graphic & Communication Media, Motion Graphic, Web site Design Technology and Building Advertising Design and Communication, Design Management, Design Theory, Design Application, Digital Media, Motion and Interaction, Communication and Design Process, Economics of Industry, Advertising & Branding

Awards

2015

2015 Silver DMA Automotive

DMA

  • Type R Campaign King of the hell http://www.northernmonkey.gallery/works/honda-type/

2015

2015 Silver DMA Best Customer Acquisition Campaign

DMA

  • Type R Campaign King of the Hell http://www.northernmonkey.gallery/works/honda-type/

2015

Creative Team of The Year Young Digital Leaders Awards

DMA

  • Highly commended http://www.shrimpandpie.com/