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Adam beck

Adam beck

Graphic Designer & CopywriterPrescot, United Kingdom
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Matt Willey
JVG Studio
Laura Jordan Bambach
Adam beck

Adam beck

Graphic Designer & CopywriterPrescot, United Kingdom
Professions
  • Writer
  • Copywriter
  • Art Director
LevelJunior
About me
Hi, I’m Adam! a designer, copywriter and all round creative human being from the UK. I’ve worked on multi-national campaigns and projects for brands such as BMW, MINI, Panasonic and Bayer. My skills and services include; Long and short form copy, headlines, scriptwriting, Illustration, art direction, graphic design, book and print design, packaging design, video, animation, branding, advertising campaigns and more. Please take a look at my work and get in touch, send an email to adam-beck@live.co.uk Thanks, Adam.
QuestionsProjectsExperienceTeam
Projects
  • BMW
    BMWA print campaign for the new BMW I series. The copy had to communicate the benefits of the eco-friendly vehicles using BMW's tone of voice. The I series fits into BMW's overall strategy of smart technology incorporated into BMW vehicles to create the ultimate driving experience.
  • Bayer Contraception
    Bayer ContraceptionBayer asked us to come up with a multi-national campaign that would advertise alternative contraception methods to the Pill. The campaign would be rolled out in Germany, France and the U.K. The target demographic would be young professional women aged 25+. The campaign was to raise awareness of other forms of contraception and would have several outcomes. These included a new website, a print campaign and an event. The main idea behind the campaign was to highlight the benefits of the other forms of contraception specifically the long lasting and practical aspects. For instance an IUD. can last from 5-12 years whilst the pill has to be taken daily. Our target Demographic often lead a hectic busy lifestyle and they can forget to take the pill. Therefore long-acting contraception like the IUD would be a better choice for a busy lifestyle. My tasks during the campaign were to come up with Print copy for posters and T shirt’s. Working directly with the Creative Director and other copywriters to come up with a message and tone of voice that would be the same across several languages.
  • Panasonic MDA videoAs part of the 2015 Panasonic MDA campaign (Washing machines, dryers) a video was produced with the Brazilian footballer Neymar. The idea was to create a trick-shot were Neymar would kick the ball into the drum of the washing machine. The video would help boost advertising to the Panasonic website and increase the awareness of the new Panasonic washer dryers.
Work history
    Graphic Designer & Copywriter
    Digital Designer
     - 
    Whilst working for KKLD* in Berlin I worked on projects for MINI, BMW, BAYER, PANASONIC, BAUME & MERCIER, The European green party and many other clients we had at the agency. My main responsibilities were to create compelling copy and devise strategic, marketing/advertising campaigns that would tie in with the clients brand values and tone of voice. During my time in Berlin I worked with a variety of nationalities including Russians, French, Germans, Italians, Swiss, Americans etc. which gave me great experience on how to communicate within a multinational company and develop business relationships across linguistic and cultural barriers.
Skills
  • Advertising
  • Film
  • Copywriting
  • Creative
  • Creative Direction
  • Illustrator
  • Graphic Design
  • Graphic Design Indesign Photoshop
Education
    Graphic Design
     -