Adam Couldwell

Junior Designer

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  • LocationHarrogate, United Kingdom

Projects

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About me

 

I am a recent graduate of Design for Industry BA (hons) from Northumbria University, which provided me with a great grounding in design. My passion for design continues to be fuelled by the continuously evolving industry that design is, influencing the globe in many different ways. Throughout my study I have been able to gain experience both within in-house design teams and consultancies, providing me with invaluable experience within fast moving professional environments. Illustrating a clear work ethic that will be needed to exceed in a design role. I enjoy the initial stages of design projects; understanding and questioning the issues raised in briefs, requiring in-depth research to inform considered solutions. During these early stages I find idea generation through sketching and initial render visualisations particularly compelling, providing visuals as talking points whether in product form or storyboards. Design is such a subjective field, thus teamwork is paramount, whether discussing a brief with a client or understanding a target audience; it is something that I enjoy greatly listening and understanding differing opinions on subjects that influence the outcome of a design brief. I hope that my portfolio both reflects skills that fit those needed within the design role as well as show my ability to work independently on design briefs to produce outcomes of true value.

Skills

 

  • Design Strategy
  • Prototyping
  • Sketching
  • Illustrator
  • Indesign
  • Photoshop
  • Solidworks CAD 3D
  • Concept Development Research
  • Keyshot Rendering

Work history

2015

Junior Designer

Trig Creative

Jun 2015 - Aug 2015

2014

Junior Designer

Trig Creative Ltd

Mar 2014 - Aug 2014
  • During my third year placement period I was fortunate enough to work for Trig Creative from March to August 2014. Throughout the placement I was able to work on many on live projects being involved in initial design sketch development and client meetings through to initial prototypes and final manufacture. The projects varied from commercial and medical products to high-end consumer electronics. During my five months with Trig, I was able to refine my own personal communication skills both within client and internal meetings. In addition I have been able to improve the way in which I illustrate my own design work, within commercial design time constraints. This then led to a short period of employment after I graduated to assist with additional design projects and portfolio and website updates. Communication + Client Meetings and Presentations + Factory Meetings Design Skills + Sketch Concept Development + Client Presentable Photoshop Rendered Concepts + Client Presentation Construction + Prototype and Model Making + Prototype Testing + Prototype Finishing + Interaction and Interface Design Solutions + Appliance User Guides for Print + Product Labelling for Print

2013

Junior Designer Design Pool

Pentland Brands

Mar 2013 - Jul 2013
  • Pentland is the name behind some of the world’s largest sports, outdoor and fashion brands. Owning Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. They are also the global licensee for Lacoste Chaussures and Ted Baker footwear and the UK licensee for Kickers. During my time at Pentland, I was involved in a number of areas, both working within Design Pool and for Lacoste Sport. Both areas required different skills and represented a number of challenges. During my time within Design Pool I completed various tasks including graphics for print, for two brands, Ellesse and KangaROOS. This involved understanding the brands and how they could be translated into a totem, which would be seen within the in-house store. This was a challenge as I needed to both communicate with members who represented the brands in their respected areas as well as talk to external partners, who were involved in the printing process. Criteria Summary: + Production of a series of graphic visuals for Pentlands in-house shop. + Representing the Brands of Ellesse + KangaROOS. The majority of my three months at Pentland was spent working with Lacoste Sport this involved exploring an already identified target market and understanding their needs. From this I then was required to produce a number of concepts for SS-15. This resulted in me presenting two final concepts along with skews and development of the individual shoes, to 18 members of the Lacoste Sport and LCST design and marketing teams. This was probably the most important and pivotal part of my 3 months and is where I received both positive and constructive feedback on the work I had completed. Criteria Summary: + Market trends (US and Europe) + competitor research and analysis + Performance + technical requirement analysis + Shoe concept sketch generation and development (SS-15) + Upper and outsole development + Material and colour selection + 2D CAD development (In-design) + 2D Rendering visuals (In-design + Photoshop) + Final design presentation Key Additional Learning + E-commerce + Graphics for print + Presentation and communication

Education

2015

Design for Industry

Northumbria University Newcastle

Aug 2011 - Apr 2015