Adam Couldwell

Adam Couldwell

Junior DesignerHarrogate, United Kingdom
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Harriett Bennett
Adam Couldwell

Adam Couldwell

Junior DesignerHarrogate, United Kingdom
About me
I am a recent graduate of Design for Industry BA (hons) from Northumbria University, which provided me with a great grounding in design. My passion for design continues to be fuelled by the continuously evolving industry that design is, influencing the globe in many different ways. Throughout my study I have been able to gain experience both within in-house design teams and consultancies, providing me with invaluable experience within fast moving professional environments. Illustrating a clear work ethic that will be needed to exceed in a design role. I enjoy the initial stages of design projects; understanding and questioning the issues raised in briefs, requiring in-depth research to inform considered solutions. During these early stages I find idea generation through sketching and initial render visualisations particularly compelling, providing visuals as talking points whether in product form or storyboards. Design is such a subjective field, thus teamwork is paramount, whether discussing a brief with a client or understanding a target audience; it is something that I enjoy greatly listening and understanding differing opinions on subjects that influence the outcome of a design brief. I hope that my portfolio both reflects skills that fit those needed within the design role as well as show my ability to work independently on design briefs to produce outcomes of true value.
Projects
  • The Court Shoe
    The Court ShoeThe Court Shoe - was a project completed alongside Lacoste, to re-invent the classic court shoe for SS/AW 2014. This project was completed in collaboration with fashion marketing, helping identified market trends and also explore alternate methods of marketing using modern rapid manufacture techniques. The manufacturing techniques were intended to create a unique experience when purchasing a new shoe. Our key focus was utilitarian style and urban performance.
Work history
    Junior Designer
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    Junior Designer
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    During my third year placement period I was fortunate enough to work for Trig Creative from March to August 2014. Throughout the placement I was able to work on many on live projects being involved in initial design sketch development and client meetings through to initial prototypes and final manufacture. The projects varied from commercial and medical products to high-end consumer electronics. During my five months with Trig, I was able to refine my own personal communication skills both within client and internal meetings. In addition I have been able to improve the way in which I illustrate my own design work, within commercial design time constraints. This then led to a short period of employment after I graduated to assist with additional design projects and portfolio and website updates. Communication + Client Meetings and Presentations + Factory Meetings Design Skills + Sketch Concept Development + Client Presentable Photoshop Rendered Concepts + Client Presentation Construction + Prototype and Model Making + Prototype Testing + Prototype Finishing + Interaction and Interface Design Solutions + Appliance User Guides for Print + Product Labelling for Print
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Skills
  • Design Strategy
  • Prototyping
  • Sketching
  • Illustrator
  • Indesign
  • Photoshop
  • Solidworks CAD 3D
  • Concept Development Research
  • Keyshot Rendering
Education
    Design for Industry
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