Adam Ding

Adam Ding

Independent Design DirectorLondon, United Kingdom
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James Dawe
Paul Davis
Adam Ding

Adam Ding

Independent Design DirectorLondon, United Kingdom
About me
I'm an independent design director, collaborating with a small team of specialists to lead creative projects for organisations with something interesting to say. I've worked within award-winning creative agencies for the last decade, leading agency and in-house creative teams alike, helping brands make a noise about what they do and why.
    NSPCCRaising a racket. — The NSPCC brand looks at the world from a child's point of view — so how would a child describe a fundraising activity? As loudly as possible! Encouraging people to raise money by organising their own events, the campaign identity uses illustrated onomatopoeia to bring fundraising sounds to life. The identity brought fun and energy to fundraising packs, merchandise, social media content and just about everything else in-between.
  • BBC Children in Need
    BBC Children in NeedSpot the difference. — A simple, flexible identity derived from BBC Children in Need's most recogniseable asset — Pudsey Bear. Bright colours, uplifting imagery, a bespoke typeface and the humble spot formed the basis of a brand that could be adapted to suit a range of audiences and initiatives. From fun and friendly fundraising campaigns to high-end auctions, the identity could flex to fit any purpose without losing its personality. — Created at Fivefootsix. Photography by Nick David / Nicholas
  • Google Playbox
    Google PlayboxHelping people fall in love with their phones. — To encourage new Android users to make the most of their device, the Google Playbox contained nine promotional cards offering discounts and subscriptions to a selection of apps. Each card features a pop-out paper construction that demonstrates the purpose of the app, alongside a light-hearted step-by-step guide illustrating how to put it to use. — Created with the team at MultiAdaptor.
  • Legoland Discovery Centres
    Legoland Discovery CentresBuilding something brilliant. — With rides, interactive build tables and themed rooms full of adventure, Legoland Discovery Centres are the ultimate indoor playground. We developed the brand's illustration style to balance the sense of fun with an accurate representation of the space. Key visuals were then created to show off three new themed 'black box' rooms, with accompanying guidance on how best to integrate the brand's existing assets across marketing and advertising. – Created in collabor
  • Tribe Impact Capital
    Tribe Impact CapitalDemonstrating the value of ethical investment. — Tribe Impact Capital work exclusively with clients who are more thoughtful about the impact their money makes on our world, ensuring its a better place for both present and future generations. Using the visual and verbal language of money, the identity subverted the idea of what 'wealth' meant — challenging conscientious investors to consider their own definitions, and promoting Tribe's approach. — Created at Goosebumps Branding.
  • The Art of Ping Pong
    The Art of Ping PongRaising the game. — The Art of Ping Pong is an art focussed ping pong brand that uses the colour and vibrancy of art to celebrate the popularity and subculture of ping pong. The initiative was founded at Fivefootsix and is now run independently by Algy Batten. Alongside the original brand identity, I've helped create print and digital materials alongide the event and exhibition graphics. Working in close proximity, I currently support the project now and again... essentially whenever Algy leans
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  • Graphic Design
  • Branding
  • Art Direction