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Adam Mills

UK Marketing Manager

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About me

For the past five years, I've been working in digital, marketing and social media. Since starting this path in 2012, I've built my knowledge, strengths and abilities, and have now worked for major companies and clients, strategising, implementing and analysing their digital presences. Currently heading up UK Marketing at audioBoom, I've previously worked with (a contemporary culture video magazine), Unbound (a crowd-funded publisher), Blondie Mania Bags (now Grandala London, an independent accessories brand), Shopcade (a social shopping app), and Waterstones. I also work on a consultancy and contract basis, working with clients to develop a digital and social marketing strategy, before aiding the implementation and analysis process. I'm also a trained journalist, having graduated with a degree in Journalism at City University London. By the age of 18, I had set up and created three newspapers and publications within primary and secondary schools, whilst ensuring that a blueprint to roll it out to 22 schools was approved and came to fruition within three years. I work regularly with schools to teach journalism and run newspapers, in order to train the next generation of writers and give them an opportunity I don't feel I ever had.


  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Analytic Skills

Work history


UK Marketing Manager


Jul 2015
  • Overseeing all marketing activity in the UK for audioBoom. This includes all paid, acquisition and retention marketing, brand awareness, social marketing, inbound marketing, plus PR, organic and channel marketing. This, alongside all data and analytics for the team, includes: - Conceiving, implementing and analysing all UK-based marketing campaigns. - Working alongside major talents, third parties and agencies to create campaigns. - Creating and launching our global social media advertising alongside our Global Social Media Manager. - Optimising and scaling all campaigns, to generate maximum effect from each activity. - Liaising with the CMO and US Marketing Manager to create major global campaigns. - Daily reports of all campaigns and data (user data, listen data, sign ups, OPR/CTR, impressions and dwell data, conversion rates, churn rates etc.) - Daily liaising with account managers across the globe for various marketing channels to optimise campaigns (Twitter, Facebook, Google etc.)


Marketing Business Analyst


Jul 2014 - Aug 2015
  • Running all marketing data and analytics for audioBoom. This includes all paid-for marketing, acquisition and retention marketing, user and brand awareness, plus all organic and social channel marketing. My role primarily includes: - Daily reports of all campaigns and data (user data, listen data, sign ups, OPR/CTR, impressions and dwell data, conversion rates, churn rates etc.) - Creating and launching all social media advertising and marketing across various platforms. - Optimising and scaling these campaigns to generate maximum effect for minimum spend. - Creating and increasing the lifetime value of each unique user. - Developing a set of primary and secondary KPIs in which to measure our performance from these campaigns. - Building and launching all inbound marketing campaigns (email marketing, social marketing, remarketing etc.) - Liaising on a daily basis with account managers across the globe from various channels to ensure what we do is the best it can possibly be (Twitter, Facebook, Google etc.) Alongside this, I also aided in the global relaunch audioBoo as audioBoom in September 2014. This included: - Overseeing paid-for and social marketing campaigns to launch new iOS app to top of App Store charts in the UK, the US and Australia. - Continual optimisation of these campaigns, driving CPI, CPA, CPC and CPAC to unprecedented levels on each individual platform. - Day-by-day analysis of all tracked data (internal analytics, social referrals, third-party referrals, traffic sources, OPR/CTR, app analytics, conversion goals etc.) - A full set of attainable KPIs for all areas of relaunch. - Constant assessment and analysis of KPIs and recommendations on improvements. - Revisions of all written material across platform. - Implementing and utilising a full blogger outreach program. - Building digital marketing campaigns to implement pre and post-relaunch. - Full community management. - Liaising with the offices across the globe to ensure relaunch is seamless.


Social Media & Digital Marketing Consultant

Aug 2013 - Sep 2014
  • Running all social channels for This includes all publicity of both new and archived content, ensuring each social presence is continually growing organically, and attempting to raise the online stature of the company. This included: - An initial three-month assessment and realignment of all social presences, to make greater use of resources. - A social strategy that evolved throughout this process to gain greater awareness of the company. - Implementing daily content across the string of digital presences possesses. - Organic growth within twelve months of over 100% across all social presences. - Day-by-day analysis of all tracked data (OPR, CTR, social referrals, social increases etc.) - Moderation of all platforms. - Training with other employees to ensure all could use social media effectively and efficiently. As well as working on's editorial, the work requested also included: - Working, maintaining and assessing all digital presences associated to Boteco Brasil Soho, London's only official Brazilian World Cup experience. - A small amount of commercial work and input on social strategies for major multi-national clients.


Marketing & Outreach Coordinator


Feb 2013 - Sep 2013
  • Reaching out and engaging with bloggers and websites in order to gain publicity for our books. Accountable to the Marketing team, ensuring the publications gain the exposure necessary to ensure success. This included: - A strategy for each individual campaign. - Overseeing all outreach programs from conception to implementation and analysis. - Campaigns being on time, on budget and meeting KPIs. - Setting the aforementioned KPIs on a regular basis.


Social Media Coordinator

Blondie Mania Bags

Jul 2012 - Jan 2013
  • Running all social media for Blondie Mania Bags on a short-term contract. This included: - All online marketing campaigns (over three-month period saw a 1000% increase in Facebook Likes). - Strategic planning for each campaign. - Overseeing all campaigns from conception, through to implementation. - Developing a social presence for the brand on all social channels. - Ensuring all campaigns came in on time and under budget. - Consistently meeting each individual target and goal set per campaign. - Creating a blueprint and strategy for all future social media.


Editorial & Marketing Assistant


Mar 2012 - Aug 2012
  • Part of the Engagement and Marketing teams, increasing Shopcade's social presences to drive both acquisition and engagement. Roles included: - Overseeing all daily content published to all sites and social media presences. - Moderation of both Shopcade and social platforms - Creating, running and maintaining marketing campaigns, and attempting to increase engagement figures. - Writing, creating and reporting on weekly newsletter. - Assisting with the community management of each presence Shopcade had a following. As a team, we fulfilled all objectives and targets that were set out, and oversaw a 1000% increase in Facebook fans in four months, and increasing our Twitter following organically by 700%.


Marketing & Social Media Lead

Parc Computer Centre

Apr 2010 - Apr 2012
  • In charge of all marketing and advertising that the business undertook, including print, online, and all social media. - Completed a full re-brand of the company, increasing visual awareness within local community. This included a new logo, a complete streamline of all professional correspondence, a new website and training in marketing and social media for all employees. - Saw a 250% increase in organic Facebook Likes through implementation of new Marketing strategy, alongside a 175% increase in Twitter followers. - Ensured all activity came in under budget and on time. - In charge of all social media and networking platforms, creating a stronger connection with customers. - Informally networked at local events and with other local businesses to increase awareness of services. - Helped repair, build and complete work on PCs, Macs and laptops.



BA Journalism

City University London

Aug 2012 - Apr 2015
  • Journalism