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I lead the strategy team at Winkreative on global projects: from creating new brands with Scottish cashmere manufacturers to re-positioning Japanese automotive makers. As part of my role I also contribute regularly on branding and design to Monocle 24, our in-house radio station. - Clients include: ANA (Japan: aviation) Begg & Co. (Scotland: fashion) Carolina Herrera (Spain: fashion / retail) Chanintr Living (Thailand: furniture / design / retail) CHAO Hotel (China: hospitality) Interstore (Switzerland: retail) Ivykki (China: fashion / retail) Lexus (Japan: automotive) Li Ka Shing Foundation (Hong Kong: philanthropy) Lotte (Korea: real estate / urbanism) Mori (Japan: real estate / urbanism) Porter (Canada: aviation) Shinsegae (Korea: retail / fashion)