With a creative background, a degree in Radio & Television production and several years experience in the entertainment sector, I am able to offer a combination of viable creative solutions, exceptional organisational skills and the production capability to create and deliver powerful experiences. In my work I consistently make use of a variety of techniques to tell high impact stories with the aim of leaving lasting memories. I have experience working in motion, still, theatre and events from concept development to completion. Projects include Andrea Bocelli’s sold out concert for 80,000 people in which I oversaw all aspects of the production. My purpose is to inspire people through dynamic entertainment. To work with unexpected, impactful and relevant experiences alongside artists, supporting causes and messages. I aspire to bring people together and create an exhilarating environment, designed to make them FEEL, THINK, CONNECT and EVOLVE.
During my time in the events industry I have had the opportunity to work with many well known agencies, working on various events including large scale concerts, theatre, charity events, conferences, corporate launches and private parties. As a freelancer I undertake various roles depending on the project and have industry experience in the following areas: • Project development and strategic planning. • Audience development. • Event design. • Venue research and liaison. • Budget planning and control. • Team recruitment. • Resourcing and negotiating with suppliers. • Insurances and permissions.
Whilst working for Arc & Orb, I was responsible for the gigs and photoshoot productions, funding applications, art direction (branding, online presence, fashion and promotional materials) as well as office management and accounting (cash flow, bookkeeping, invoicing, VAT and annual returns). I had the opportunity to attend various industry events and conferences including Midem in France in 2014.
Pianoworks is a platform for talented young pianists, launched in June 2014 at Cadogan Hall and endorsed by Vladimir Ashkenazi, where I was responsible for developing and delivering the project from scratch. My biggest achievement was selling out a brand new music platform featuring four unknown artists, and guaranteeing the attendance of important guests such as ambassadors from various countries.
A series of large-scale cultural and corporate events including the successful concert of Andrea Bocelli to over 80,000 people in which I was responsible for managing the production. The concert was considered the most organised large-scale event in the city of Belo Horizonte by the government, and became a model for the following ones.
Maria Bonita Films was a production company based in Sa?o Paulo that worked with major brands and agencies producing adverts, films and content for internet and TV. As a production coordinator I ensured that the business and productions ran smoothly at all times.
The use of narrative and storytelling to design impactful experiences and leave lasting memories for the audience. Topics covered included: setting and achieving aims, developing narrative structure, creating physical & emotional maps, determining levels of audience participation, site-specific installations and performances, destinations, pop ups and festivals.
FAAP is ranked in the top two universities in Brazil and during my four year studies, I had access to world-class facilities and cutting edge digital equipment to complete the practical course requirements in all creative areas including directing, scenography, lighting design, marketing and editing. In my group final project, we produced a 4-part television series which aired live and was awarded the highest grade.