About me

Born from the vision of two artists with over 20 years combined experience in the advertising industry, we specialize in CG image creation, photography and retouching. Our intricate understanding of these disciplines, how they have become intertwined over the last decade and a comprehensive understanding of each others work flows have allowed us to create a pipeline unique to Additive. Our team of artists work in collaboration with meticulous attention to detail, combining the skill of 3D and retouching to create photo realistic high resolution images for print.?? As a result we can offer a complete or be a part of any image solution. Whether this means working with award winning advertising photographers to create seamlessly integrated CGI, shooting our own photographic content or even building an entire virtual set in which all elements are completely CG.

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Projects

• 1

  MCDONALDS HAPPY READERSWe have been flat out producing this series of CG images for Leo Burnetts and McDonalds, with photography of the children shot by Nick Dolding. First off we designed the landscapes as solid objects once these where signed off we patently cut these landscapes out from over 600 digital pieces of paper. These images need to be seen large scale to appreciate their detail. Look out for those 48 sheets! On a green note, no trees were harmed or books destroyed in the production process.
• FLINTCGI Flint, an in house project and a homage to humans creativity.
• INFLUVAC BUBBLESWe created the CG bubbles for this campaign. It was for a drug to help protect adults and children from the flu virus. Agency: Langland Photographer: Nick Meek
• NOKIA PUREVIEW 808We were commissioned by Design Studio to create a series of 5 high resolution print ready images of the new 41MP Nokia 808. These images were used for the launch of the product and have appeared in various promotional material since its launch.
• 3

  TADO ANDOarchitectural studies and CGI set generation
• 1

  KELLOGG'S STORY BOOKWe where delighted to be asked by Leo Burnett to take part in this exciting new campaign for Kellogg's. We where given the task of meticulously creating these images in CG for print. We always revel in the detail and when asked to render 80MP image this just gave us the opportunity to add more. Cutting out each little element, adding texture and the smallest of imperfections, adding that subliminal level of realism which are so often overlooked in CG. The Storybook campaign is the first milestone on Kellogg's journey to remind people about the origins of their cereals.

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Skills

• Art Direction
• Retouching
• Compositing
• CGI
• Grading
• High Definition
• Photoshop
• Image Manipulation
• Colour Management
• Colour Correction
• Implementing
• High-res
• Still Images