Adele Meer

Adele Meer

Strategy/Planning DirectorLondon, United Kingdom
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Adele Meer

Adele Meer

Strategy/Planning DirectorLondon, United Kingdom
About me
Well hello there. I'm a Freelance Strategy/Planning Director & Researcher who believes in making strategy smart, simple and inspiring. Whether you need help with a new campaign or project, a pitch, consumer insight, competitor research, or even your thoughts turned into a beautiful presentation deck with a compelling narrative, then I'm here to help. I'm born and bred brand strategist, with a side-hustle in qualitative research, and UX testing. I graduated far too long ago, with a degree in Advertising & Marketing from Lancaster University, was hired by McCann Erickson as a planner and researcher, and have been in the advertising world ever since. Over the years I’ve worked across various brands, disciplines and agencies, including Saatchi & Saatchi (in Ghana of course!) and The & Partnership. Most recently you’ll have seen me at The Brooklyn Brothers in London, working on the MINI UK account as a Strategy Director. Give me a shout if you think I can help.
Projects
  • Launching MINI Electric
    Launching MINI ElectricMaking the MINI Electric the first electric car you’ll really want to drive.
  • Godiva - Chocolate Never Felt So Good
    Godiva - Chocolate Never Felt So GoodExpanding Godiva Chocolate from luxury boutiques, into the supermarket mainstream
  • British Gas - We're with you
    British Gas - We're with youTransforming British Gas' parent-child relationship with consumers, to a new customer-first positioning
Work history
    F
    F
    Strategy DirectorFreelance
    London, United KingdomFreelance
    The Brooklyn Brothers logo
    The Brooklyn Brothers logo
    Strategy DirectorThe Brooklyn Brothers
     - London, United KingdomFull Time
    Strategic lead for MINI UK across ATL, CRM, Social & Digital
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Skills
  • Brand Planning
  • Comms Planning
  • Comms Strategy
  • Qualitative Research
  • UX Strategy
  • Research
  • Brief Development
  • Pitching
  • Brand Architecture
  • Brand Campaigns
Awards
    The Marketing Society logo
    The Marketing Society logo
    Godiva - Winner, Brand ExtensionThe Marketing Society
    This award was won for the global campaign for Godiva Chocolate, 'Chocolate Never Felt so Good'. The campaign saw the democratisation of luxury chocolate, launching Godiva into supermarkets and grocers across the globe.