Well hello there.
I'm a Freelance Strategy/Planning Director & Researcher who believes in making strategy smart, simple and inspiring. Whether you need help with a new campaign or project, a pitch, consumer insight, competitor research, or even your thoughts turned into a beautiful presentation deck with a compelling narrative, then I'm here to help.
I'm born and bred brand strategist, with a side-hustle in qualitative research, and UX testing.
I graduated far too long ago, with a degree in Advertising & Marketing from Lancaster University, was hired by McCann Erickson as a planner and researcher, and have been in the advertising world ever since.
Over the years I’ve worked across various brands, disciplines and agencies, including Saatchi & Saatchi (in Ghana of course!) and The & Partnership. Most recently you’ll have seen me at The Brooklyn Brothers in London, working on the MINI UK account as a Strategy Director.
Give me a shout if you think I can help.
Projects
Work history
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Strategy DirectorFreelance
London, United KingdomFreelance
Strategy DirectorThe Brooklyn Brothers
- London, United KingdomFull Time
Strategic lead for MINI UK across ATL, CRM, Social & Digital
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Skills
- Brand Planning
- Comms Planning
- Comms Strategy
- Qualitative Research
- UX Strategy
- Research
- Brief Development
- Pitching
- Brand Architecture
- Brand Campaigns
Awards
Godiva - Winner, Brand ExtensionThe Marketing Society
This award was won for the global campaign for Godiva Chocolate, 'Chocolate Never Felt so Good'. The campaign saw the democratisation of luxury chocolate, launching Godiva into supermarkets and grocers across the globe.