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A well-rounded career in the communications industry, I am a well-respected consultant in the fields of copywriting and brand marketing. With a decade spent in a variety of creative roles, I offer a wealth of insight and experience. With many successful and innovative campaigns to date, previous appointments and clients include Louis Vuitton, Moët & Chandon, Barclays, Telefonica (o2), AVG Antivirus and the Australian Football League. My campaigns have achieved front-page news coverage, viral status including international coverage in The Huffington Post, received accolades and have been shortlisted for the Cannes Lions Awards for Best Use of Social Media in 2013. KEY CLIENTS Business & Finance: - Barclays - Telefónica/O2 - First Move Direct Mail - Jetstar Airways Wines & Spirits: - Jim Beam Global Menswear: - Oscar Hunt Tailors - D’Marge.com Beauty and Cosmetics: - L’Oréal Paris, - Kiehl’s - La Roche-Posay - Priceline Australia Homewares: - Maxwell & WilliamsLocked Pro Plan feature
With over a decade of experience in marketing and communications, Adrian Fernand has become a leading creative director and digital strategist. With many successful and innovative campaigns to his name, previous appointments and clients include Louis Vuitton, Moe?t & Chandon, AVG Antivirus and the Australian Football League. His campaigns have achieved front-page news coverage, viral status including international coverage in The Huffington Post, received accolades and have been shortlisted for the Cannes Lions Awards for Best Use of Social Media in 2013. He also owns a lot of shoes and wears criminally short shorts.
Lead digital strategist on integrated marketing campaigns, particularly those employing innovative uses of social media. Key clients included: FASHION & LIFESTYLE New Balance - New Breed Running community management and strategy Mimco - 'The Social Kaleidoscope' season launch microsite and social media integration JASU - Launch strategy, content production and social media management FMCG Cloud 9 Frozen Yoghurt - 'Frozen in the Clouds' advanced social media strategy and influencer engagement Jack Link's Beef Jerky - 'The World's Best Prank' content production and social media strategy OTHER LIFESTYLE TAC - 'I'd Hate to Plan Your Funeral' social media strategy and influencer engagement Michael Coppel Presents - Elbow tour social media strategy and community management
For the world’s leading luxury goods brand I worked in a role that straddled communications, marketing and CRM. Responsible for the events, I also concentrated on the strategic planning associated with merchandising and its in-depth reporting.
Best Use of Social Media for Cloud 9 Frozen Yoghurt campaign
Winner of the Tech Media & Culture category